Brand Growth & Innovation Manager - Hybrid (NY)

Graza; New York (NY); Presencial; USD 92.000 - 115.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Paid time off

Bonus & equity

Descripción de la vacante

Graza, based in Brooklyn, NY, is seeking a Brand Manager to own day-to-day management of its newest product lines and drive growth across portfolios. You will leverage Nielsen, retailer data, and internal sales data to identify opportunities, develop clear recommendations, and lead cross‑functional innovation from concept to launch.

The role blends strategic portfolio management with hands-on execution, partnering with Marketing, Sales, Category Management, Creative, Operations, Finance, and

Formación

• 4–5+ years of brand management, marketing, category management, or a related role.
• Experience in CPG, preferably with experience working on new product innovation.
• Strong analytical and commercial thinker with hands-on experience using Nielsen or other syndicated data, retailer data, and internal sales data.
• Demonstrated ability to translate data and insights into clear, actionable business recommendations.
• Strong understanding of retail dynamics, sell-in processes, and the marketing funnel.
• Exceptional organizational and project management skills, with the ability to manage multiple projects, stakeholders, and deadlines simultaneously.

Responsabilidades

• Own day-to-day brand management for Graza’s newest product lines, including monitoring business performance by retailer and SKU and identifying opportunities and risks.
• Develop a strong understanding of category performance, competitive activity, retailer dynamics, and shopper behavior to inform portfolio and marketing decisions.
• Analyze Nielsen, retailer portal, internal sales, and other business data to identify trends, opportunities, and actionable insights.
• Translate data and consumer insights into clear recommendations for portfolio optimization, marketing support, and commercial growth.
• Maintain the Marketing & Sales calendar across the portfolio, ensuring key initiatives, launches, and retailer activities are aligned across teams.
• Lead communication of portfolio changes, key initiatives, and business updates across the organization.
• Support Sales with retailer submissions, sell‑in opportunities, and other commercial materials.

Conocimientos

Brand management

Analytical thinking

Cross-functional collaboration

Data-driven decisions

Strategic thinking

Herramientas

Nielsen data

Retailer data portals

Descripción del empleo

Graza, based in Brooklyn, NY, is seeking a Brand Manager to own day-to-day management of its newest product lines and drive growth across portfolios. You will leverage Nielsen, retailer data, and internal sales data to identify opportunities, develop clear recommendations, and lead cross‑functional innovation from concept to launch.

The role blends strategic portfolio management with hands-on execution, partnering with Marketing, Sales, Category Management, Creative, Operations, Finance, and