Innovation Brand Manager – Breakthrough Growth (Hybrid)

The Clorox Company; Durham (NC); Hybrid; USD 106,700 - 252,200; Full time

Benefits offered by this job

Competitive health plans

401(k) program with company match

Flexible time off

Job summary

A leading consumer goods firm seeks a Brand Manager in Durham, NC to spearhead product innovation and drive market strategies. The ideal candidate will analyze market trends, manage budgets, and foster collaborations across teams. Responsibilities include developing digital-first campaigns and leading initiatives aimed at exceeding growth objectives. Strong analytical and communication skills are essential, with a focus on consumer insights and strategic execution. This hybrid position combines creative strategy with data-driven decision-making.

Qualifications

• Consistent track record of exceeding objectives and taking initiative.
• Ability to leverage business analytics to identify opportunities.
• Influences leadership and advances ideas with senior management.
• Experience leading digital-first creative execution and collaboration.
• Navigates ambiguity to shape and drive plans.
• Transforms consumer insights into growth recommendations.
• Drives conviction with strong written and verbal communication.

Responsibilities

• Develop a deep understanding of category dynamics and shopper behavior.
• Monitor emerging consumer trends to inspire innovation.
• Translate insights into differentiated innovation platforms.
• Partner closely with R&D and Finance to develop viable solutions.
• Lead budgeting and forecasting for innovation projects.
• Develop digital-first marketing strategies and launch plans.

Skills

Results Driven

Strong Analytical Skills

Strategic Mindset

Creative Strategy

Critical Thinking

Communication

Job description

A leading consumer goods firm seeks a Brand Manager in Durham, NC to spearhead product innovation and drive market strategies. The ideal candidate will analyze market trends, manage budgets, and foster collaborations across teams. Responsibilities include developing digital-first campaigns and leading initiatives aimed at exceeding growth objectives. Strong analytical and communication skills are essential, with a focus on consumer insights and strategic execution. This hybrid position combines creative strategy with data-driven decision-making.