Global Brand Manager, Hybrid — Growth & Innovation

Newell Brands; Sandy Springs (GA); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Newell Brands in the United States (Hybrid, Full-Time, Marketing) seeks a Brand Manager for Coleman to drive global innovation and growth, coordinating across regions to adapt the global strategy.

The ideal candidate has 3+ years in brand management, a four-year degree (MBA preferred), experience with analytics tools, and a proven ability to deliver results in a CPG environment. This role offers exposure to omni-channel initiatives and cross-functional collaboration.

Qualifications

• A four-year college degree; MBA preferred.
• 3+ years of brand management experience.
• Experience diagnosing business performance with POS/shipment data.
• CPG or Durables industry experience.
• Exposure to consumer insights and analytics.
• Demonstrated ability to deliver results.

Responsibilities

• Embed global brand positioning with local markets.
• Lead development of global brand strategy with regional adoption.
• Execute the global brand architecture across communications and packaging.
• Enforce brand identity guidelines in all markets.
• Lead parts of global innovation with regional input.
• Contribute to the global annual brand planning process.
• Develop core assets for omni-channel launches.
• Collaborate with consumer insights for research needs.
• Understand supply chain to design best-in-class products.

Skills

Brand management

Leadership

Analytics

Education

Bachelor's degree or higher

MBA preferred

Tools

AC Nielsen

IRI

NPD

POS data analysis

Job description

Newell Brands in the United States (Hybrid, Full-Time, Marketing) seeks a Brand Manager for Coleman to drive global innovation and growth, coordinating across regions to adapt the global strategy.

The ideal candidate has 3+ years in brand management, a four-year degree (MBA preferred), experience with analytics tools, and a proven ability to deliver results in a CPG environment. This role offers exposure to omni-channel initiatives and cross-functional collaboration.