Brand Growth & Digital Marketing Specialist

TRIO Electrician Career Academy; Houston (TX); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

Retirement plan

Paid holidays

Job summary

Electrician Career Academy is seeking a creative Digital Marketing & Brand Growth Specialist to strengthen our brand presence, support lead generation, and raise awareness of our electrician training programs.

Reporting to the VP of Operations & Corporate Development, you will manage day-to-day marketing execution, coordinate with our external agency, create engaging digital content, and ensure a consistent brand across channels and outreach efforts.

Qualifications

• At least two years of experience in digital marketing, social media, content creation, brand marketing, communications, or a related field.
• Graphic design skills, including the ability to create social media graphics and promotional assets.
• Strong writing, editing, proofreading, and visual communication skills.
• Ability to manage multiple projects, deadlines, and content schedules.
• Experience coordinating with external vendors, agencies, or cross-functional partners.
• Strong organizational, communication, and project management skills.
• Ability to work independently, take ownership of deliverables, and collaborate with leadership.
• Familiarity with social media platforms, website content management tools, analytics, and design applications.

Responsibilities

• Create and publish social media content, graphics, promotional materials, and short-form video content.
• Manage content calendars, campaign timelines, and marketing deliverables.
• Coordinate with the marketing agency to ensure content and campaigns align with brand standards and organizational priorities.
• Support website content updates, SEO, AEO, and local search initiatives.
• Maintain and update the Google Business Profile and relevant online listings.
• Support paid and organic campaigns through creative assets, landing page updates, and consistent messaging.
• Monitor marketing metrics, including social engagement, audience growth, website activity, search visibility, and lead-generation indicators.
• Identify opportunities to improve content quality, digital presence, and marketing execution.
• Support school outreach, career fairs, community events, and other brand awareness initiatives.
• Capture and share student experiences, hands-on training, employer partnerships, and program highlights.
• Prepare regular updates on marketing activities, campaign execution, and performance observations.

Skills

Digital marketing

Social media

Content creation

Brand marketing

Graphic design

Writing

Project management

Analytics

Tools

Canva

WordPress

Google Analytics

Job description

Electrician Career Academy is seeking a creative Digital Marketing & Brand Growth Specialist to strengthen our brand presence, support lead generation, and raise awareness of our electrician training programs.

Reporting to the VP of Operations & Corporate Development, you will manage day-to-day marketing execution, coordinate with our external agency, create engaging digital content, and ensure a consistent brand across channels and outreach efforts.