Digital Marketing and Brand Growth Specialist

TRIO Electrician Career Academy; Houston (TX); Sur place; USD 65 000 - 70 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision insurance

Paid time off

Retirement plan

Paid holidays

Résumé du poste

Electrician Career Academy is seeking a creative Digital Marketing & Brand Growth Specialist to strengthen our brand presence, support lead generation, and raise awareness of our electrician training programs.

Reporting to the VP of Operations & Corporate Development, you will manage day-to-day marketing execution, coordinate with our external agency, create engaging digital content, and ensure a consistent brand across channels and outreach efforts.

Qualifications

• At least two years of experience in digital marketing, social media, content creation, brand marketing, communications, or a related field.
• Graphic design skills, including the ability to create social media graphics and promotional assets.
• Strong writing, editing, proofreading, and visual communication skills.
• Ability to manage multiple projects, deadlines, and content schedules.
• Experience coordinating with external vendors, agencies, or cross-functional partners.
• Strong organizational, communication, and project management skills.
• Ability to work independently, take ownership of deliverables, and collaborate with leadership.
• Familiarity with social media platforms, website content management tools, analytics, and design applications.

Responsabilités

• Create and publish social media content, graphics, promotional materials, and short-form video content.
• Manage content calendars, campaign timelines, and marketing deliverables.
• Coordinate with the marketing agency to ensure content and campaigns align with brand standards and organizational priorities.
• Support website content updates, SEO, AEO, and local search initiatives.
• Maintain and update the Google Business Profile and relevant online listings.
• Support paid and organic campaigns through creative assets, landing page updates, and consistent messaging.
• Monitor marketing metrics, including social engagement, audience growth, website activity, search visibility, and lead-generation indicators.
• Identify opportunities to improve content quality, digital presence, and marketing execution.
• Support school outreach, career fairs, community events, and other brand awareness initiatives.
• Capture and share student experiences, hands-on training, employer partnerships, and program highlights.
• Prepare regular updates on marketing activities, campaign execution, and performance observations.

Connaissances

Digital marketing

Social media

Content creation

Brand marketing

Graphic design

Writing

Project management

Analytics

Outils

Canva

WordPress

Google Analytics

Description du poste

Digital Marketing & Brand Growth Specialist

Job Type: Full-time

Location: Houston, TX

About the Role

Electrician Career Academy is seeking a creative, organized, and execution-focused Digital Marketing & Brand Growth Specialist to strengthen our brand presence, support lead generation, and increase awareness of our electrician training programs.

Reporting to the VP of Operations & Corporate Development, you will manage day-to-day marketing execution, coordinate with our external marketing agency, create engaging digital content, and help maintain a consistent brand across our digital channels and community outreach efforts.

This role is ideal for someone who enjoys creating content, managing projects, coordinating with marketing partners, and finding practical ways to improve digital visibility and audience engagement.

Key Responsibilities

• Create and publish social media content, graphics, promotional materials, and short-form video content.
• Manage content calendars, campaign timelines, and marketing deliverables.
• Coordinate with the marketing agency to ensure content and campaigns align with brand standards and organizational priorities.
• Support website content updates, SEO, answer engine optimization (AEO), and local search initiatives.
• Maintain and update the Google Business Profile and relevant online listings.
• Support paid and organic campaigns through creative assets, landing page updates, and consistent messaging.
• Monitor marketing metrics, including social engagement, audience growth, website activity, search visibility, and lead-generation indicators.
• Identify opportunities to improve content quality, digital presence, and marketing execution.
• Support school outreach, career fairs, community events, and other brand awareness initiatives.
• Capture and share student experiences, hands-on training, employer partnerships, and program highlights.
• Prepare regular updates on marketing activities, campaign execution, and performance observations.

Required Qualifications

• At least two years of experience in digital marketing, social media, content creation, brand marketing, communications, or a related field.
• Graphic design skills, including the ability to create social media graphics and promotional assets.
• Strong writing, editing, proofreading, and visual communication skills.
• Ability to manage multiple projects, deadlines, and content schedules.
• Experience coordinating with external vendors, agencies, or cross-functional partners.
• Strong organizational, communication, and project management skills.
• Ability to work independently, take ownership of deliverables, and collaborate with leadership.
• Familiarity with social media platforms, website content management tools, analytics, and design applications.

Preferred Qualifications

• Experience with Canva or similar graphic design tools.
• Knowledge of SEO, AEO, local search, and Google Business Profile management.
• Experience with website updates, digital campaigns, and lead-generation marketing.
• Experience with short-form video, photography, or multimedia content.
• Experience in education, workforce development, career training, construction, or the skilled trades.
• Bilingual English/Spanish skills.

What Success Looks Like

• Consistent, high-quality content across digital channels.
• Timely execution of marketing calendars and campaign deliverables.
• Improved brand visibility, audience growth, and digital engagement.Accurate and current website and business listing information.
• Strong coordination with the marketing agency and internal leadership.
• Increased awareness of ECA programs and support for student lead generation.

Schedule and Compensation

• Full-time position.
• Work location and schedule will be determined based on organizational needs.
• Occasional local travel and some evening or weekend availability may be required for events and outreach.
• Base salary 65-70K
• Eligible to participate in a company bonus program tied to organizational financial performance, enrollment, and team contribution.
• Benefits include medical, dental, and vision insurance, paid time off, a retirement plan, and paid holidays.

About Electrician Career Academy

Electrician Career Academy helps prepare students for opportunities in the electrical trade through practical, hands-on training and career-focused education. Our work connects students with the skills and opportunities needed to pursue careers in a growing industry.

If you are ready to combine creativity, organization, and digital marketing execution to help grow a mission-driven organization, we encourage you to apply.

Electrician Career Academy is an Equal Opportunity Employer.