Brand Experience & Value Strategy Manager

IRB USA Inspire Resources; Atlanta (GA); On-site; USD 110,000 - 160,000; Full time

Job summary

Inspire Brands is seeking a Manager, Brand Experience to shape value strategy for Buffalo Wild Wings and franchisees. You’ll lead the national value roadmap, drive tests, and coordinate across marketing, operations, analytics, and supply chain to optimize pricing, discounts, and consumer offers.

The role requires a 4-year degree and 7+ years in strategy, marketing, or analytics, with strong business acumen and leadership in cross-functional teams.

Qualifications

• Bachelor-level degree required in business, marketing, statistics, social science, etc.
• Strong analytical, strategic and communication skills.
• Proven ability to lead cross-functional teams and manage multiple projects.

Responsibilities

• Refine and execute brand value strategy and roadmap aligned with objectives.
• Build and optimize Value Pantry with consumer insights and validation.
• Collaborate across functions to ensure go-to-market execution for value tests.
• Design and oversee market tests including objectives, KPIs and evaluation.
• Evaluate in-market programs and optimize discounting based on performance.
• Monitor brand health and competitive value strategies to maintain a compelling value proposition.

Skills

Analytical thinking

Strategic mindset

Cross-functional collaboration

Communication skills

Leadership

Education

Bachelors degree in Business/Marketing/Statistics/Social Science

Job description

Inspire Brands is seeking a Manager, Brand Experience to shape value strategy for Buffalo Wild Wings and franchisees. You’ll lead the national value roadmap, drive tests, and coordinate across marketing, operations, analytics, and supply chain to optimize pricing, discounts, and consumer offers.

The role requires a 4-year degree and 7+ years in strategy, marketing, or analytics, with strong business acumen and leadership in cross-functional teams.