Brand Value Strategy Lead

Inspire; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Inspire, the parent company behind Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC, is seeking an Associate Manager, Brand Experience Value to shape and scale value initiatives. The role blends analytics, strategy, and cross-functional execution to boost traffic, frequency, and long-term brand health.

You will lead end-to-end testing, build business cases, and translate insights into actionable rollout plans, partnering with Revenue Management, Operations, Digital,

Qualifications

• Bachelor's degree in business, marketing, economics, engineering, or related field.
• 3-5 years in strategy, analytics, brand marketing, consulting, revenue management, or test-and-learn environments.

Responsibilities

• Supports the development and management of a structured value roadmap, identifying opportunities that drive traffic, frequency, guest acquisition, retention, and profitability.
• Leads end-to-end market testing of value initiatives, including test design, KPI development, success criteria, performance measurement, and post-test recommendations.
• Synthesizes consumer, operational, financial, and competitive data to evaluate opportunities, prioritize initiatives, and inform strategic decisions.
• Partners closely with Revenue Management, Operations, Culinary, Supply Chain, Digital, Loyalty, Analytics, and Franchise stakeholders to align on value strategies and execution plans.
• Identifies whitespace opportunities and quantifies the potential business impact through analysis of consumer behaviors, competitive activity, transaction drivers, and market trends.
• Develops business cases and strategic recommendations that balance guest value perception, franchisee profitability, and operational execution.
• Supports commercialization planning by translating test learnings into actionable rollout strategies and implementation plans.
• Monitors initiative performance and recommends optimizations based on business results, consumer feedback, and operational insights.
• Brings rigor and consistency to value planning methodologies, measurement frameworks, and decision-making processes.
• Develops clear, concise, executive-ready presentations and recommendations for leadership review and decision making.

Skills

Analytical mindset

Test-and-learn

Cross-functional collab

Executive communication

Education

Bachelor's degree in business, marketing, economics, engineering, or related field

Tools

Tableau

Power BI

Excel

Job description

Inspire, the parent company behind Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC, is seeking an Associate Manager, Brand Experience Value to shape and scale value initiatives. The role blends analytics, strategy, and cross-functional execution to boost traffic, frequency, and long-term brand health.

You will lead end-to-end testing, build business cases, and translate insights into actionable rollout plans, partnering with Revenue Management, Operations, Digital,