Manager, Brand Experience (Value) Buffalo Wild Wings

Inspire Brands, Inc.; Atlanta (GA); On-site; USD 120,000 - 170,000; Full time

Job summary

Inspire Brands, Inc. seeks a Manager, Brand Experience to shape the national value strategy for Buffalo Wild Wings and its franchisees. The role leads cross-functional teams and collaborates with Consumer Insights to refine the Value Pantry and drive systemwide launches.

The ideal candidate has a consumer-focused mindset, strong analytical and communication skills, and hands-on leadership to deliver growth objectives across marketing, pricing, digital, loyalty, and operations.

Qualifications

• 4 Year Degree in Business Administration, Marketing, Statistics, Social Science, etc.
• 7+ years of experience in Strategy, Marketing, Research, Data Analytics, Consulting, or related field.
• Strategically-minded individual with strong business acumen and communications skills.
• Strong analytical, organizational, and written and verbal communications skills.

Responsibilities

• Refine and execute a comprehensive brand value strategy and roadmap that aligns with the restaurant’s values, mission and business objectives.
• Continue to build and optimize Value Pantry in partnership with Consumer Insights based on innovation process and consumer validation.
• Collaborate with cross-functional teams to ensure seamless go to market execution for value tests and systemwide launches.
• Oversees the design and execution of market tests (product, pricing, delivery, technology, or experience based), including test objectives, test/control design, KPIs and performance evaluation.
• Evaluate in-market programs and optimize in-market discounting based on performance insights and market dynamics.

Skills

Strategic mindset

Cross-functional leadership

Analytical thinking

Communications skills

Education

Bachelor's degree in Business Administration or related field

Job description

The Manager, Brand Experience will be instrumental in shaping value strategy and initiatives to drive traffic and business growth for both the BWW brand and franchisees. The role is responsible for defining and driving the national value strategy for Buffalo Wild Wings, including identification, ideation, testing, and launching of value-focused initiatives with an emphasis on building a pantry of consumer validated offers as well as driving the evaluation and optimization of in-market discounting.

These initiatives may span the full ecosystem, including menu and culinary innovation, delivery and digital experience, loyalty, promotions, ecommerce, and pricing. The Manager will work closely with the Director of Brand Experience and serve as a primary point of integration across Inspire Brands’ shared services teams.

The ideal candidate brings a consumer-focused, general manager mindset with strong analytical, strategic, and communication skills. They are also expected to operate as a hands-on leader – setting direction, influencing cross functional partners and motivating teams to deliver against short and long range growth objectives.

Duties and Responsibilities:

• Refine and execute a comprehensive brand value strategy and roadmap that aligns with the restaurant’s values, mission and business objectives

• Continue to build and optimize Value Pantry in partnership with Consumer Insights based on innovation process and consumer validation
• Collaborate with cross-functional teams, including Supply Chain, Culinary, Category Management, Integrated Marketing Communications, Customer Marketing/Loyalty, Digital Retail, Revenue Management, Training, Operations, Analytics and Consumer Insights to ensure seamless go to market execution for value tests and systemwide launches

• Oversees the design and execution of market tests (product, pricing, delivery, technology, or experience based), including test objectives, test/control design, KPIs and performance evaluation, and pantry recommendation

• Evaluate in-market programs and work with Analytics, Customer Marketing, Channel Directors and Category Management to optimize in-market discounting based on performance insights and market dynamics

• Monitor and analyze competitive value strategies and programs, as well as BWW Brand Health metrics, ensuring BWW maintains a compelling holistic value proposition

Requirements:

• 4 Year Degree in Business Administration, Marketing, Statistics, Social Science, etc.
• 7+ years of experience in Strategy, Marketing, Research, Data Analytics, Consulting, or related field.
• Strategically-minded individual with strong business acumen and communications skills with a range of audiences
• Strong analytical, organizational, and written and verbal communications skills.
• Ability to work and lead collaboration across a wide variety of work styles and personalities in a cross-functional team environment.
• Ability to lead multiple projects simultaneously and deliver on time
• Data-driven thinking with innate curiosity and grown mindset
• Understanding of how to take products or programs through a commercialization process
• Initiative-taker with an energetic personality who can operate with limited supervision
• Ability to work cross-functionally to drive to a smart business solution
• Ability to product manage and deliver on deadlines

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.