Brand Experience & Growth Platforms Leader

Inspire Brands, Inc.; Atlanta (GA); On-site; USD 90,000 - 140,000; Full time

Job summary

Inspire Brands, Inc. seeks a Manager, Brand Experience & Growth Platforms to lead GO core growth initiatives across off-premise channels for Buffalo Wild Wings GO.

You will connect Brand, Operations, Analytics, Technology, and Franchise teams to translate ideas into scalable programs driving guest acquisition, frequency, and profitability. The role oversees development of growth platforms, menu/value strategies, digital experiences, and cross-functional program activations, with a focus on

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4–7 years of experience in Brand Marketing, Category Management, or Consumer Marketing.
• Experience with Digital Commerce and Restaurant Marketing.
• Strong project management and cross-functional leadership.
• Excellent communication and presentation skills.

Responsibilities

• Own the development and execution of GO growth platforms.
• Build annual roadmaps for Lunch, Late Night, Bundles & Value, Catering, New Occasion Development.
• Identify new traffic-driving opportunities using consumer insights and competitive trends.
• Lead test-and-learn pilots with clear success criteria and scaling recommendations.
• Partner with UX and Product teams to enhance merchandising, conversion, and discoverability.

Skills

Brand Marketing

Category Management

Consumer Marketing

Digital Commerce

Restaurant Marketing

Project Management

Cross-functional Leadership

Data Analysis

Communication & Presentation

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Power BI

Job description

Inspire Brands, Inc. seeks a Manager, Brand Experience & Growth Platforms to lead GO core growth initiatives across off-premise channels for Buffalo Wild Wings GO.

You will connect Brand, Operations, Analytics, Technology, and Franchise teams to translate ideas into scalable programs driving guest acquisition, frequency, and profitability. The role oversees development of growth platforms, menu/value strategies, digital experiences, and cross-functional program activations, with a focus on