Brand Experience Lead: Growth & Value Innovation

Inspire Brands, Inc.; Atlanta (GA); On-site; USD 120,000 - 170,000; Full time

Job summary

Inspire Brands, Inc. seeks a Manager, Brand Experience to shape the national value strategy for Buffalo Wild Wings and its franchisees. The role leads cross-functional teams and collaborates with Consumer Insights to refine the Value Pantry and drive systemwide launches.

The ideal candidate has a consumer-focused mindset, strong analytical and communication skills, and hands-on leadership to deliver growth objectives across marketing, pricing, digital, loyalty, and operations.

Qualifications

• 4 Year Degree in Business Administration, Marketing, Statistics, Social Science, etc.
• 7+ years of experience in Strategy, Marketing, Research, Data Analytics, Consulting, or related field.
• Strategically-minded individual with strong business acumen and communications skills.
• Strong analytical, organizational, and written and verbal communications skills.

Responsibilities

• Refine and execute a comprehensive brand value strategy and roadmap that aligns with the restaurant’s values, mission and business objectives.
• Continue to build and optimize Value Pantry in partnership with Consumer Insights based on innovation process and consumer validation.
• Collaborate with cross-functional teams to ensure seamless go to market execution for value tests and systemwide launches.
• Oversees the design and execution of market tests (product, pricing, delivery, technology, or experience based), including test objectives, test/control design, KPIs and performance evaluation.
• Evaluate in-market programs and optimize in-market discounting based on performance insights and market dynamics.

Skills

Strategic mindset

Cross-functional leadership

Analytical thinking

Communications skills

Education

Bachelor's degree in Business Administration or related field

Job description

Inspire Brands, Inc. seeks a Manager, Brand Experience to shape the national value strategy for Buffalo Wild Wings and its franchisees. The role leads cross-functional teams and collaborates with Consumer Insights to refine the Value Pantry and drive systemwide launches.

The ideal candidate has a consumer-focused mindset, strong analytical and communication skills, and hands-on leadership to deliver growth objectives across marketing, pricing, digital, loyalty, and operations.