Brand Experience Growth Lead

IRB USA Inspire Resources; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Inspire Brands is seeking a Manager, Brand Experience (Value) to shape and drive sustained sales and brand growth for Sonic and its franchisees. This hands-on leader sets direction, motivates teams, and partners with cross-functional teams to deliver long-range growth initiatives across menu, delivery, loyalty, ecommerce, and pricing.

Reporting to the Director of Brand Experience Strategy, you will own brand experience roadmaps, lead market tests, and use data to measure success and inform

Qualifications

• 4 year degree in Marketing, Business, Hospitality, or related field.
• 5+ years in brand experience, strategy, or related function in restaurant/hospitality.
• Strong understanding of brand management and customer experience.
• Excellent communication and leadership skills.
• Ability to lead cross-functional teams and manage large projects.
• Proficiency in analytics and data-driven decision making.

Responsibilities

• Develop and execute a comprehensive brand value strategy and roadmap.
• Owns and leads brand experience roadmaps for growth initiatives.
• Collaborate with cross-functional teams to ensure go-to-market execution.
• Oversee market tests including test objectives, KPIs, and evaluation.
• Use data to track initiatives and drive continuous improvement.
• Prepare executive presentations communicating strategy and risks.

Skills

Brand management

Customer experience

Strategic thinking

Cross-functional leadership

Analytical mindset

Executive storytelling

Education

Bachelor’s in Marketing/Business/Hospitality

MBA preferred

Tools

Excel

PowerPoint

Tableau

Power BI

Job description

Inspire Brands is seeking a Manager, Brand Experience (Value) to shape and drive sustained sales and brand growth for Sonic and its franchisees. This hands-on leader sets direction, motivates teams, and partners with cross-functional teams to deliver long-range growth initiatives across menu, delivery, loyalty, ecommerce, and pricing.

Reporting to the Director of Brand Experience Strategy, you will own brand experience roadmaps, lead market tests, and use data to measure success and inform