Brand Experience Manager, Innovation & Packaging

Nestle SA; Arlington (VA); Hybrid; USD 138,000 - 199,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Bonus eligibility

Job summary

Nestlé USA is seeking a Manager, Product Experience for Starbucks Emerging to shape brand experiences through innovation, product, and packaging. You will leverage consumer insights, category dynamics, and competitive intelligence to guide launches and renovations that drive growth.

Collaborate with CX and cross-functional teams to ensure product performance and business objectives align, delivering meaningful consumer impact and sustained brand strength.

Qualifications

• BA/BS in Marketing or related business field required or preferred.
• MBA is a plus and demonstrates advanced business understanding.
• Strong knowledge of brand building management principles.
• Experience leading cross-functional teams and managing agencies.
• Excellent communication and interpersonal skills.

Responsibilities

• Lead 3C insights to inform innovation, renovation, and in-market execution.
• Partner with CX to translate insights into product outputs and claims.
• Define requirements for concepts, claims, naming, and packaging.
• Oversee launch readiness and consumer experiences across channels.
• Drive renovation and packaging changes to strengthen brand competitiveness.

Skills

Brand management

Product management

Cross-functional leadership

Negotiation

Data analysis

Education

Bachelor's degree in Marketing or related business field

MBA preferred

Tools

Microsoft Office Applications

Job description

Nestlé USA is seeking a Manager, Product Experience for Starbucks Emerging to shape brand experiences through innovation, product, and packaging. You will leverage consumer insights, category dynamics, and competitive intelligence to guide launches and renovations that drive growth.

Collaborate with CX and cross-functional teams to ensure product performance and business objectives align, delivering meaningful consumer impact and sustained brand strength.