Manager, Brand Marketing

Nestlé; Arlington (VA); Hybrid; USD 138,000 - 199,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Bonus eligibility

Job summary

Nestlé USA is seeking a Manager, Product Experience for Starbucks Emerging to shape brand experiences through innovation, product, and packaging. You will leverage consumer insights, category dynamics, and competitive intelligence to guide launches and renovations that drive growth.

Collaborate with CX and cross-functional teams to ensure product performance and business objectives align, delivering meaningful consumer impact and sustained brand strength.

Qualifications

• BA/BS in Marketing or related business field required or preferred.
• MBA is a plus and demonstrates advanced business understanding.
• Strong knowledge of brand building management principles.
• Experience leading cross-functional teams and managing agencies.
• Excellent communication and interpersonal skills.

Responsibilities

• Lead 3C insights to inform innovation, renovation, and in-market execution.
• Partner with CX to translate insights into product outputs and claims.
• Define requirements for concepts, claims, naming, and packaging.
• Oversee launch readiness and consumer experiences across channels.
• Drive renovation and packaging changes to strengthen brand competitiveness.

Skills

Brand management

Product management

Cross-functional leadership

Negotiation

Data analysis

Education

Bachelor's degree in Marketing or related business field

MBA preferred

Tools

Microsoft Office Applications

Job description

Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk‑taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.

As the Manager, Product Experience (PX) – Starbucks Emerging, you are responsible for how the brand is experienced through innovation, product, and packaging. By leveraging holistic consumer, category, and competitive understanding, you lead innovation and renovation initiatives, product and packaging superiority efforts, and launch execution that strengthen the brand across first and second moments of truth. Working closely with Consumer Experience (CX) and cross‑functional teams, you help ensure brand experiences, product performance, and business objectives come together to deliver meaningful consumer impact and sustainable growth.

Key Responsibilties

Consumer, Category, and Customer (3C) Understanding

• Partner with Insights to create and apply consumer and shopper insight activities that inform innovation, renovation, product experience, and in‑market execution, leveraging holistic consumer, category, customer, and competitive understanding to guide strategic decisions.
• Partner with Consumer Experience (CX) to connect 3C understanding into executional outputs across product, packaging, claims, naming, and commercialization.
• Provide strategic direction on where the brand and product can stretch through innovation and renovation, ensuring opportunities are grounded in consumer needs, competitive dynamics, and business growth potential.
• Synthesize innovation dynamics and market performance to inform business reviews, forecasting, product improvements, and long‑term portfolio strategy.
• Lead 3-year I&R pipeline delivery across front‑end innovation (FEI), scoping, concept development, commercialization, and market readiness aligned with defined I&R strategies.
• Own product strategy grounded in 3C understanding, ensuring the innovation pipeline strengthens brand relevance, product superiority, and commercial impact.
• Define requirements for innovation concepts, claims, naming, packaging, and commercialization deliverables that support successful innovation launches, relaunches, and product changes.
• Oversee innovation pipeline performance, forecast assumptions, launch performance learning, and opportunities to optimize, scale, fix, or swap initiatives.
• Lead launch readiness activities, including input for commercial selling materials, launch tools, product‑related eContent, customer execution plans, and relaunch/pack/product change materials in partnership with Commercial Development teams.
• Lead renovation initiatives across product, formulation, and packaging changes to strengthen product superiority, design‑to‑value opportunities, consumer experience, and long‑term brand competitiveness.

Unrivaled Superiority for Product & Packaging

• Lead the development and execution of product and packaging experience initiatives aligned to brand strategy, ensuring a superior consumer experience across key moments of truth.
• Own renovation strategies for existing products, including quality, formulation, packaging, and pack experience changes that improve consumer relevance and product performance.
• Owns packaging design execution, visual identity application, product claims, and production delivery activities, partnering with cross‑functional teams to bring superior product and packaging experiences to market.
• Partner with Legal, Regulatory, R&D, Supply Chain, and Brand teams to lead claims development, compliance processes, feasibility assessments, product truth standards, and execution readiness.
• Product & Packaging initiatives that build consumer trust, transparency, brand credibility, and stakeholder alignment.
• Responsible for setting the overall price value strategic approach and desired state based on consumer category and customer insights.
• Provide strategic direction and executional input supporting I&R integration into shopper plans (retailer media) and customer‑facing activation priorities.
• Own digital shelf execution strategy, including PDP content, product information, product storytelling, digital asset deployment, and content quality to ensure a consistent and compelling product experience across eCommerce platforms.

Business Management

• Support monthly business reviews (MBP/MBR) for marketing, enterprise forecasting, and annual planning processes by preparing innovation inputs, new item performance updates, and recommendations that inform business decisions.
• Own the translation of product and consumer research into actionable recommendations that inform business reviews, forecasting, portfolio decisions, and product experience priorities.
• Prepare marketing forecasting inputs, including consumption data, new item assumptions, performance updates, and business changes, helping translate results into actionable recommendations.
• Lead team in tracking and reporting of brand performance, innovation priorities, and key initiatives, ensuring visibility to performance trends, risks, and opportunities.
• Lead development of the Brand Situation Analysis, Brand Plan, and MBS inputs, partnering across functions to synthesize product experience priorities, innovation architecture, pipeline opportunities, and growth strategies.

Talent Management

• Champions the Nestlé Ways of Winning by setting clear expectations, role modeling desired behaviors, and fostering an inclusive, high‑performing culture that enables teams to thrive and deliver business results.
• Lead by example to motivate and inspire team to exceed performance targets
• Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training.
• Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed upon objectives.
• Participate in talent recruitment and selection to staff the organization with the best people for current jobs, as well as future leadership, promoting workforce diversity
• Fostering the sharing of best practices.

Qualifications / Certifications

• University Degree (BA/BS) in Marketing or related business field
• MBA referred
• In‑depth knowledge of brand building management principles and practices.
• Strong negotiation, agency management, and relationship‑building skills.
• Strong research and strategic analysis skills
• Demonstrated ability to lead cross‑functional teams, influence stakeholders, and manage agency partners.
• Strong problem‑solving and decision‑making skills, with the ability to translate ambiguity into clear recommendations and action plans.
• Excellent communication (both verbal and written) and interpersonal skills.
• Strong financial acumen and understanding of calculating risk/return on business decisions.
• Ability to manage multiple priorities, lead projects independently, and deliver results in a fast‑paced environment.
• Proficient in Microsoft Office Applications

Critical Experiences

• At least 5 years of work experience in brand or product management, marketing, or a related field
• Proven track record in developing and executing brand strategy.
• Demonstrated ability and initiative to drive cross‑functional teams to deliver on collective brand goals.
• Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended).
• Demonstrated problem‑solving and analytical capabilities, with the ability to develop creative/non‑traditional solutions for challenging, undefined problems.

#LI-MR1

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Salary:$137,911.68 to$198,785.55 per year

Bonus Eligibility:Yes

Thepay rangeprovided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.

Nestlé offers performance‑based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits

It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [e-mail] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.