Brand Marketing Associate — Innovation & Launch

Nestlé; Solon (OH); Sur place; USD 91 000 - 132 000; Plein temps

Résumé du poste

Nestlé USA is seeking a marketing/brand management professional to drive consumer insights and innovative product development across 3C, FEI, and packaging. This role collaborates with Commercial Development, Finance and Sales to deliver launches and renovations while optimizing digital shelf and shopper plans.

A University degree in Marketing is required; MBA preferred; 1–2 years of experience; Visa sponsorship not offered.

Qualifications

• University degree in marketing or related business field, or equivalent experience.
• MBA preferred.
• Knowledge of budget control methods, policies, and procedures.
• Strong negotiation and relationship-building skills.
• Strong research and strategic analysis skills.
• Ability to work independently and autonomously, adapt quickly to change, and deliver results.
• Strong problem-solving and decision-making skills.
• Excellent verbal and written communication and interpersonal skills.
• Basic financial acumen and understanding of how to calculate risk and return on business decisions.
• Ability to prioritize workload, self-manage projects, handle multiple tasks, and meet strict deadlines.
• Proficient in Microsoft Office applications.

Responsabilités

• Leverage consumer, category, and customer insights to develop a competitive and holistic innovation pipeline.
• Support product and consumer research activities, translating insights into actionable recommendations that inform business reviews and forecasting.
• Partner with the Manager and Commercial Development to translate category and customer understanding into executional outputs.
• Execute pipeline delivery activities across front-end innovation (FEI), including scoping, concept development, and market readiness aligned with defined innovation and renovation strategies.
• Execute development of concepts, claims, naming, packaging, and commercialization deliverables that support successful innovation launches and product renovations.
• Coordinate day-to-day innovation management activities to ensure execution against timelines, deliverables, and business objectives.
• Support monitoring of product launch success and identify opportunities to optimize, scale, fix, or swap initiatives.
• Own delivery of launch readiness activities, including input for commercial selling materials, launch tools, digital shelf content, and customer execution plans in partnership with Commercial Development teams.
• Lead packaging development and product experience initiatives aligned with brand strategy, ensuring a superior consumer and shopper experience
• Deliver remarkable-tasting products that build consumer trust and fulfill the brand promise.
• Support portfolio strategy, partnering with Commercial Development and Finance to deliver business priorities.
• Provide input and execute deliverables supporting innovation and renovation integration into shopper plans, including retailer media.
• Own digital shelf execution, including PDP content, product information, and digital asset deployment, ensuring a consistent and compelling product experience across eCommerce platforms.
• Support monthly business reviews (MBP/MBR) for marketing, enterprise forecasting, and annual planning processes by preparing innovation inputs, new item performance updates, and recommendations that inform business decisions.
• Prepare marketing forecasting inputs, including consumption data, new item assumptions, performance updates, and business changes, helping translate results into actionable recommendations.
• Track and report on brand performance, innovation priorities, and key initiatives, ensuring leaders have visibility to performance trends, risks, and opportunities.
• Prepare and analyze assessments, translating innovation, product, and business performance data into actionable insights and priorities.

Connaissances

Marketing/brand mgmt

Budget control

Negotiation

Research & analysis

Independence

Problem solving

Communication skills

Financial acumen

Multitasking

Microsoft Office

Product development

Formation

University Degree in Marketing or related field

MBA preferred

Description du poste

Nestlé USA is seeking a marketing/brand management professional to drive consumer insights and innovative product development across 3C, FEI, and packaging. This role collaborates with Commercial Development, Finance and Sales to deliver launches and renovations while optimizing digital shelf and shopper plans.

A University degree in Marketing is required; MBA preferred; 1–2 years of experience; Visa sponsorship not offered.