Brand Marketing Leader – Growth & Innovation

Nestlé; Arlington (VA); On-site; USD 138,000 - 199,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Bonus eligibility

Job summary

Nestlé USA in Arlington, VA is seeking a seasoned Brand & Innovation leader to drive 3C-based strategy, renovation and packaging excellence across key brands. You will partner with Insights, CX and cross-functional teams to shape product experiences, claims, packaging, and commercialization, while leading I&R pipelines, launches and portfolio optimization in a fast-paced consumer goods environment.

The role emphasizes consumer-centric thinking, strong financial skills and collaboration across

Qualifications

• University degree in marketing or related business field.
• MBA is a plus.
• Deep knowledge of brand building management.
• Strong negotiation, agency management and relationship-building skills.
• Strong research and strategic analysis abilities.
• Excellent communication skills.
• Strong financial acumen and understanding of risk/return.
• Ability to manage multiple priorities and deliver results in a fast-paced environment.
• Proficient in Microsoft Office Applications.

Responsibilities

• Partner with Insights to inform innovation and market execution using consumer, category, customer, and competitive data.
• Lead 3-year I&R pipeline delivery across front-end innovation, scoping, concept development, commercialization, and market readiness.
• Own product strategy grounded in 3C understanding and ensure the innovation pipeline strengthens brand relevance.
• Define requirements for innovation concepts, claims, naming, packaging, and commercialization.
• Lead launch readiness and cross-functional collaboration with Commercial Development teams.
• Oversee renovation initiatives to strengthen product superiority and value.
• Set price value strategy and support I&R integration into shopper plans and digital shelf execution.

Skills

Brand management

Negotiation

Agency management

Cross-functional teamwork

Research & analysis

Financial acumen

Communication

Microsoft Office

Education

BA/BS in Marketing

MBA

Tools

Microsoft Office

Job description

Nestlé USA in Arlington, VA is seeking a seasoned Brand & Innovation leader to drive 3C-based strategy, renovation and packaging excellence across key brands. You will partner with Insights, CX and cross-functional teams to shape product experiences, claims, packaging, and commercialization, while leading I&R pipelines, launches and portfolio optimization in a fast-paced consumer goods environment.

The role emphasizes consumer-centric thinking, strong financial skills and collaboration across