Senior Brand & Product Experience Associate

Nestle SA; Arlington (VA); On-site; USD 133,000 - 186,000; Full time

Benefits offered by this job

Performance-based incentives

401k with company match

Healthcare coverage

Job summary

Nestlé USA is seeking a Sr Associate, Product Experience (PX), Starbucks Emerging, to shape how the brand is experienced through product, packaging, and value delivery. You will work with the Masterbrand CX team to ensure brand experiences, product performance, and business objectives drive meaningful consumer impact and growth.

Responsibilities include leading 3C insights, innovation pipelines, and launch readiness, while partnering with Legal, R&D, and Supply Chain to ensure compliance and

Qualifications

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience.
• MBA preferred
• In-depth knowledge of brand building management principles and practices.
• Strong negotiation and relationship building skills.
• Strong research and strategic analysis skills.

Responsibilities

• Execute consumer and shopper insight activities to support innovation and in-market delivery.
• Support product and consumer research activities, translating insights into actionable recommendations.
• Lead pipeline delivery across front end innovation, scoping, concept development, and market readiness.
• Develop concepts, claims, naming, packaging, and commercialization deliverables for launches and changes.
• Own delivery of launch readiness activities with input for sales materials and launch tools.
• Spearhead monthly business reviews for marketing, forecasting, and planning processes.
• Track and report brand performance, innovation priorities, and key initiatives.
• Ensure packaging meets regulatory requirements and product truth standards.

Skills

Consumer insights

Forecasting

Brand strategy

Cross-functional collaboration

Product portfolio understanding

Education

University degree in Marketing or related field

MBA preferred

Job description

Nestlé USA is seeking a Sr Associate, Product Experience (PX), Starbucks Emerging, to shape how the brand is experienced through product, packaging, and value delivery. You will work with the Masterbrand CX team to ensure brand experiences, product performance, and business objectives drive meaningful consumer impact and growth.

Responsibilities include leading 3C insights, innovation pipelines, and launch readiness, while partnering with Legal, R&D, and Supply Chain to ensure compliance and