Brand Experience Manager: Innovation & Growth

Nestle; Arlington (VA); On-site; USD 138,000 - 199,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Competitive total rewards package

Job summary

Nestlé USA is seeking a Manager, Product Experience (PX) – Starbucks Emerging to lead how the brand is experienced through innovation, product, and packaging. You will collaborate with CX and cross-functional teams to ensure product performance, claims, and commercialization align with consumer needs and growth objectives.

You will shape the 3C insights, guide renovation and launch execution, and oversee the end-to-end brand experience across multiple platforms, balancing consumer demand with

Qualifications

• At least a University Degree in Marketing or related business field.
• MBA is a plus and referred.
• Strong knowledge of brand building principles and practices.
• Excellent negotiation, agency management, and relationship-building skills.
• Strong research and strategic analysis abilities.
• Proven track record leading cross-functional teams and managing agency partners.

Responsibilities

• Lead 3-year I&R pipeline delivery across FEI, scoping and commercialization.
• Own product strategy grounded in 3C understanding to ensure relevance and impact.
• Define requirements for innovation concepts, claims, naming, packaging, and launches.
• Oversee innovation pipeline performance and launch readiness activities.
• Lead renovation initiatives on product, formulation, and packaging changes.
• Drive brand and packaging initiatives to build consumer trust and perceived value.

Skills

Brand management

Cross-functional leadership

Strategic thinking

Negotiation

Relationship-building

Communication

Education

University Degree (BA/BS) in Marketing or related business field

MBA referred

Tools

Microsoft Office

Job description

Nestlé USA is seeking a Manager, Product Experience (PX) – Starbucks Emerging to lead how the brand is experienced through innovation, product, and packaging. You will collaborate with CX and cross-functional teams to ensure product performance, claims, and commercialization align with consumer needs and growth objectives.

You will shape the 3C insights, guide renovation and launch execution, and oversee the end-to-end brand experience across multiple platforms, balancing consumer demand with