Senior Brand Marketing - Product Experience Lead

Nestle; Arlington (VA); Hybrid; USD 133,000 - 186,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Job summary

Nestlé USA is seeking a Sr Associate, Product Experience for Starbucks Emerging to shape brand experiences through product, packaging, and value delivery. You’ll leverage consumer insights, lead end-to-end innovation, and partner with CX and cross-functional teams to ensure successful launches and sustained growth.

The role emphasizes delivering superior product experiences, packaging excellence, and cross-functional execution, with strong emphasis on strategic analysis and market understanding.

Qualifications

• At least 3-5 years of work experience in brand or product management, marketing, or a related field
• Proven track record in developing and executing brand strategy
• Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals
• Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)
• Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems

Responsibilities

• Execute consumer and shopper insights to support innovation and in-market delivery
• Support product research and translate insights into actionable recommendations that inform business reviews and forecasting
• Partner with Manager & Consumer Experience (CX) to translate category and customer understanding into executional outputs
• Lead pipeline delivery activities across FEI, scoping, concept development, and market readiness aligned with defined innovation & renovation strategies
• Lead development of concepts, claims, naming, packaging, and commercialization deliverables that support successful innovation launches, relaunches, and product changes
• Manage day-to-day innovation management activities to ensure execution against timelines, deliverables, and business objectives
• Support integration of the innovation pipeline monitoring forecast assumptions, performance metrics, and opportunities to optimize, scale, fix, or swap initiatives
• Own delivery of launch readiness activities, including input for commercial selling materials, launch tools, product related eContent, and customer execution plans in partnership with Commercial Development teams
• Execute and support renovation initiatives across product, formulation, and packaging changes to strengthen product superiority, design to value opportunities, and enhance the consumer experience
• Lead the development and execution of packaging and product experience initiatives aligned to brand ensuring a superior consumer experience across key moments of truth
• Implement packaging design, execute visual identity application, product claims, and production delivery activities, partnering with cross-functional teams to bring product and packaging experiences to market
• Partner with Legal, Regulatory, R&D, Supply Chain, and Brand teams to support claims development, compliance processes, feasibility assessments, and execution readiness, ensuring packaging meets regulatory requirements and product truth standards
• Support delivery of Smart Label and build consumer trust and transparency with packaging-driven to deliver brand credibility while ensuring alignment across stakeholders and execution plans
• Support the strategy of pricing, promotion, assortment, and portfolio, partnering with Commercial Development and Finance to deliver defined value objectives and business priorities
• Provide input and execute deliverables supporting I&R integration into shopper plans (retailer media)
• Own digital shelf execution, including PDP content, product information, and digital asset deployment, ensuring a consistent and compelling product experience across eCommerce platforms
• Spearhead monthly business reviews (MBP/MBR) for marketing, enterprise forecasting, and annual planning processes by preparing innovation inputs, new item performance updates, and recommendations that inform business decisions
• Own marketing forecasting inputs, including consumption data, new item assumptions, performance updates, and business changes, helping translate results into actionable recommendations
• Track and report on brand performance, innovation priorities, and key initiatives, ensuring leaders have visibility to performance trends, risks, and opportunities
• Prepare and analyze assessments, translating innovation, product, and business performance data into actionable insights and priorities
• Execute tracking and reporting of innovation pipeline performance, forecast assumptions, business changes, and key initiatives to support business planning processes
• Support the development of the Brand Situation Analysis, Brand Plan, and MBS, partnering across functions to coordinate inputs, prepare data, and identify growth opportunities including innovation

Skills

Brand management

Market research

Cross-functional collaboration

Strategic thinking

Negotiation

Communication skills

Analytical skills

Independent working

Education

Bachelor's degree in Marketing or related business field

MBA preferred

Tools

Microsoft Office

Job description

Nestlé USA is seeking a Sr Associate, Product Experience for Starbucks Emerging to shape brand experiences through product, packaging, and value delivery. You’ll leverage consumer insights, lead end-to-end innovation, and partner with CX and cross-functional teams to ensure successful launches and sustained growth.

The role emphasizes delivering superior product experiences, packaging excellence, and cross-functional execution, with strong emphasis on strategic analysis and market understanding.