Brand Experience Leader, Retail — Lead & Delight

Bath & Body Works, Inc; Cedar Rapids (IA); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

40% merchandise discount

Free products

DailyPay access to earned wages

401k with company match

Associate Stock Purchase program

EAP mental health support

Paid time off and parental leave

Education tuition reimbursement or GTG

Scholarship opportunities

Care.com subscription

Sales bonus program

Job summary

Bath & Body Works, Inc. is seeking an Assistant Brand Experience Leader to collaborate with the Brand Experience Leader in developing outstanding associates and delivering consistent consumer experiences.

You will be a front-line store leader, deeply engaged in brand ambassador duties and growth impact across the company. The role focuses on recruiting, coaching, and guiding teams to meet payroll targets while maintaining high selling momentum and exceptional in-store experiences.

Qualifications

• Proven experience delivering sales, consumer experience, and operational results in a fast-paced environment.
• Prior experience in a leadership role, preferably in a retail setting.
• Thrives in a consumer-first based retail environment.
• Ability to foster a consumer-focused selling culture.
• Effective communication skills, being open to feedback, and the ability to adapt quickly.
• Ability to provide in the moment coaching to associates.
• Ability to de-escalate store and consumer situations effectively.
• Ability to meet physical demands as described above.
• Must be available to work peak days and times, including varied shifts of evenings, weekends, and holidays.

Responsibilities

• Attract, hire, develop, inspire, and retain top talent.
• Set and reinforce clear and concise performance expectations, results goals, and accountability with all associates.
• Responsible for leadership tasks as delegated by the Brand Experience Leader including acting as a leader on duty to address consumer experience, vendor relationship, or maintenance issues.
• Partner with the members of the brand experience leadership team to support action plans that improve results and ensure effective execution of operational activities.
• Implement and sustain floorset direction to optimize the business and bring the product story to life.
• Perform opening and closing routines including execution of bank deposits, receipt of shipment, and interpret/disseminate company directives.
• Set the direction and goals for the day/shift when associates arrive for work.
• Provide individual and team performance feedback and recommendations to leaders.
• Meet payroll targets by ensuring appropriate sales floor coverage and maintaining a selling focus.
• Lead exceptional in-store consumer experiences through demonstrating and modeling selling behaviors rooted in Our Values and elevated product knowledge.
• Create genuine connections with consumers through uncovering needs, sharing product information, demoing products, and making personalized recommendations.
• Train, coach, reward, and motivate associates to improve selling and the consumer experience.
• Reinforce selling expectations, performance, results, and accountability with all associates.
• All store positions require constant physical activity, including standing, walking, reaching, and lifting. Associates are expected to climb ladders, lift, reach, bend, and kneel to obtain products for consumer and to maintain the visual appearance of the store. Associates should be able to lift 10 pounds consistently and up to 50 pounds.
• Consistently provide the most safe, clean, and engaging experience by adhering to all safety standards and expectations.
• Maintain our values, policies, and procedures.
• Leaders are responsible for working highest priority days and highest traffic days and times, including but not limited to evenings, weekends, and holidays. Leaders are also responsible for opening and closing shifts.

Skills

Sales leadership

Store leadership

Retail experience

Consumer focus

Communication skills

Coaching

De-escalation

Physical stamina

Flexible scheduling

Education

High school or GED

Job description

Bath & Body Works, Inc. is seeking an Assistant Brand Experience Leader to collaborate with the Brand Experience Leader in developing outstanding associates and delivering consistent consumer experiences.

You will be a front-line store leader, deeply engaged in brand ambassador duties and growth impact across the company. The role focuses on recruiting, coaching, and guiding teams to meet payroll targets while maintaining high selling momentum and exceptional in-store experiences.