Brand & Events Lead: Wine Marketing & Activation

Moët Hennessy; Shanghai (VA); On-site; USD 85,000 - 120,000; Full time

Job summary

Moët Hennessy is seeking a Brand & Events marketing professional to lead brand plans, budget control, and activation across wine events, promotions, and digital campaigns.

You will drive cross-brand collaborations, manage social accounts and media partnerships, and analyze market intelligence to optimize visibility in on- and off-trade channels. Strong branding and promo experience is essential.

Qualifications

• Bachelor’s degree in Business/Marketing or equivalent.
• Strong English and Mandarin communication skills.
• Rich wine knowledge and experience in wine industry or wine trader exposure is a plus.
• Solid branding and activation experience with a data-driven mindset.

Responsibilities

• Develop brand plan and lead budget and profit planning.
• Manage A&P, pricing strategy and inventory.
• Coordinate cross-brand events and channel activation.
• Oversee official social accounts, campaigns and media sponsorships.
• Gather market intelligence and analyze competitor information.

Skills

Brand marketing

Event activation

Social media

Planning & numbers

Communication & presentation

Education

University degree in Business/Marketing

Tools

MS Office

PowerPoint

Job description

Moët Hennessy is seeking a Brand & Events marketing professional to lead brand plans, budget control, and activation across wine events, promotions, and digital campaigns.

You will drive cross-brand collaborations, manage social accounts and media partnerships, and analyze market intelligence to optimize visibility in on- and off-trade channels. Strong branding and promo experience is essential.