Wine Brand Marketing Manager | Growth & Engagement

Wente Vineyards; Livermore (CA); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Hybrid work schedule

Employee discounts on wines

Job summary

Wente Vineyards is seeking a Brand Marketing Manager to execute integrated campaigns that build brand awareness and consumer engagement across channels. You will collaborate on campaigns, manage influencer partnerships, and support paid media and events to drive growth.

The role involves cross-functional coordination with sales, marketing, and creative teams, with a focus on tools, assets, and wholesale programs to strengthen brand visibility in a dynamic wine portfolio.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or related field, or equivalent professional experience.
• 3–5 years of experience in brand management, consumer marketing, or integrated marketing, ideally within CPG, wine and spirits, food and beverage, or lifestyle brands.
• Experience as an Associate Brand Manager, Marketing Manager, or in a similar role with demonstrated ownership of marketing projects.
• Experience executing integrated marketing campaigns, digital marketing initiatives, and consumer engagement programs.
• Strong writing, presentation, and creative development skills, with the ability to produce compelling consumer and sales-facing materials.
• Exceptional project management, organizational skills, and attention to detail, with the ability to manage competing priorities and deadlines.
• Analytical mindset with the ability to evaluate marketing performance and translate insights into action.
• Proficiency in Microsoft Office, Canva, or other design software, and familiarity with digital marketing and creative tools.
• Wine industry knowledge and passion for wine are a plus, but not required.

Responsibilities

• Execute brand marketing strategies and integrated campaigns that build awareness, consumer engagement, and brand preference.
• Collaborate on campaign development, creative concepts, partnerships, and consumer activations that bring our brand positioning to life.
• Manage influencer marketing programs, including partnerships, campaign execution, content coordination, and performance measurement.
• Support paid media strategy, campaign development, and optimization in collaboration with internal teams and agency partners.
• Support the planning and execution of brand events, consumer experiences, and hospitality activations, including occasional on-site and weekend participation.
• Partner with sales teams and trade marketing external partners to develop effective tools and programs that strengthen brand visibility and support sales growth.
• Develop and execute wholesale trade marketing programs, including point-of-sale materials, retail promotions, and shopper marketing initiatives.
• Create and manage compelling brand and sales materials, including winemaker notes, sell sheets, presentations, and other marketing assets.

Skills

Brand marketing

Consumer engagement

Campaign development

Influencer marketing

Paid media

Event planning

Trade marketing

Marketing materials

Microsoft Office

Canva

Digital asset management

Education

Bachelor’s degree in marketing, Business, Communications

Tools

Canva

Microsoft Office

Job description

Wente Vineyards is seeking a Brand Marketing Manager to execute integrated campaigns that build brand awareness and consumer engagement across channels. You will collaborate on campaigns, manage influencer partnerships, and support paid media and events to drive growth.

The role involves cross-functional coordination with sales, marketing, and creative teams, with a focus on tools, assets, and wholesale programs to strengthen brand visibility in a dynamic wine portfolio.