Brand Manager

Moët Hennessy; Shanghai (VA); Sur place; USD 85 000 - 120 000; Plein temps

Résumé du poste

Moët Hennessy is seeking a Brand & Events marketing professional to lead brand plans, budget control, and activation across wine events, promotions, and digital campaigns.

You will drive cross-brand collaborations, manage social accounts and media partnerships, and analyze market intelligence to optimize visibility in on- and off-trade channels. Strong branding and promo experience is essential.

Qualifications

• Bachelor’s degree in Business/Marketing or equivalent.
• Strong English and Mandarin communication skills.
• Rich wine knowledge and experience in wine industry or wine trader exposure is a plus.
• Solid branding and activation experience with a data-driven mindset.

Responsabilités

• Develop brand plan and lead budget and profit planning.
• Manage A&P, pricing strategy and inventory.
• Coordinate cross-brand events and channel activation.
• Oversee official social accounts, campaigns and media sponsorships.
• Gather market intelligence and analyze competitor information.

Connaissances

Brand marketing

Event activation

Social media

Planning & numbers

Communication & presentation

Formation

University degree in Business/Marketing

Outils

MS Office

PowerPoint

Description du poste

Event & Promotion

Brand-driven events（wine tasting, Trade dinner, Winemaker event）

Job Responsibilities

Brand Management

• Brand plan
• Budget & profit planning & control
• A & P management
• Pricing strategy & inventory management

Event & Promotion

• Brand-driven events（wine tasting, Trade dinner, Winemaker event）
• Cross brand event cooperation
• Channel activation plan

Media & PR

• Official social account management
• Social campaign
• Media sponsorship & after-event media follow up

Brand assets, POSM & Merchandising

• Brand assets development
• POSM management
• Off trade & outlet visibility management

Market Intelligence

• Competitor information collection and analysis

Profile

• University graduate or above, major in Business/Marketing
• Excellent English and Mandarin in speaking and writing
• Rich wine knowledge
• Experience in wine industry or in handling the wine trader like BPhR is a bonus
• Strong marketing sense and well understanding on Chinese wine drinkers.
• Solid brand marketing activation/promotion experiences.
• Well understanding and experience of social /digital marketing & communication
• Good in planning & figures
• Good communication & presentation skills
• Good PC skill
• Objective and result oriented
• Priority setting and follow up
• Time management
• Cost control