Associate Brand Manager

Brobston Group LLC; New York (NY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Brobston Group LLC in New York City is seeking an Associate Brand Manager to support consumer-centric brand marketing programs for Moët & Chandon. The hybrid role requires three days in the NYC office, partnering across trade, insights, finance and agencies to bring the brand strategy to life.

You will drive program execution, manage A&P deployment and timelines, and monitor KPIs to meet volume and profit targets. A Bachelor’s degree and 3–5 years in brand marketing are required.

Qualifications

• Bachelor’s degree required; MBA or equivalent a plus.
• 3–5 years of brand marketing experience in consumer packaged goods or luxury; wines & spirits experience a plus.
• Strong business and financial acumen with budget management experience.
• Analytical skills to support data-driven decision making and KPI tracking.
• Excellent project, time management and organizational skills; strong written and verbal communication and presentation abilities.

Responsibilities

• Support development of annual U.S. brand priorities and contribute to big-idea marketing initiatives.
• Drive commercial execution of marketing programs and activations to support volume and profit objectives.
• Assist in A&P deployment strategy and track budget prioritization against brand objectives.
• Collaborate with Trade Marketing, Field & Trade teams, Commercial and agencies to create elevated POS materials and local activations.
• Partner with Finance, Strategy & Business Planning, and Intelligence teams to monitor brand health, KPIs and adjust plans as needed.
• Build and manage project timelines to ensure timely delivery of brand assets, tools and POSM.

Skills

Brand marketing

Budget management

Data-driven decisions

Project management

Communication

Education

Bachelor's degree

MBA

Tools

PowerPoint

Excel

Photoshop

Job description

Summary

The Associate Brand Manager supports the implementation and execution of consumer-centric brand marketing programs for Moët & Chandon to drive brand desirability and commercial growth. This hybrid role (NYC office three days per week) partners cross-functionally with trade, commercial, insights, finance and agencies to bring brand strategy to life. The role is responsible for driving program execution, managing A&P deployment and timelines, and monitoring KPIs to meet volume and profit targets.

Responsibilities

• Support development of annual U.S. brand priorities and contribute to big-idea marketing initiatives.
• Drive commercial execution of marketing programs and activations to support volume and profit objectives.
• Assist in A&P deployment strategy and track budget prioritization against brand objectives.
• Collaborate with Trade Marketing, Field & Trade teams, Commercial and agencies to create elevated POS materials and local activations.
• Partner with Finance, Strategy & Business Planning, and Intelligence teams to monitor brand health, KPIs and adjust plans as needed.
• Build and manage project timelines to ensure timely delivery of brand assets, tools and POSM.

Requirements

• Bachelor’s degree (MBA or equivalent experience a plus).
• 3-5 years of brand marketing experience in consumer packaged goods or luxury; wines & spirits experience a plus.
• Strong business and financial acumen with budget management experience.
• Analytical skills to support data-driven decision making and KPI tracking.
• Excellent project, time management and organizational skills; strong written and verbal communication and presentation abilities.
• Advanced Microsoft Office skills, especially PowerPoint and Excel; Photoshop a plus; understanding of the U.S. three-tier distribution system is a plus.