Luxury Wine Brand Manager - 360 Campaigns

LVMH

New York (NY)

Hybrid

USD 110,000 - 137,000

Full time

3 days ago
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Benefits offered by this job

Health and wellness benefits
Hybrid work schedule
PTO and parental leave
Retirement savings plan (401(k) with
Employee perks: Plum Benefits and Perk

Job summary

Moët Hennessy USA, Inc. in the U.S. market seeks a Brand Manager for Moët & Chandon. You will lead consumer-centric marketing across 360 campaigns, partnering with Maisons, Brand Director, and cross-functional teams to drive demand and premium wine positioning.

The role requires 5+ years in brand marketing, strong analytical skills, and the ability to manage budgets and agencies. Hybrid work in NYC with a generous benefits package and compensation in the six-figures.

Qualifications

  • 5+ years of brand marketing experience, preferably in culture-first consumer goods or U.S. wines and spirits.
  • Bachelor’s Degree or MBA and/or years of equivalent experience.
  • Strong analytical and financial skills with ability to lead agencies and cross-functional teams.

Responsibilities

  • Lead Brand Strategy & Annual Planning with consumer insights and clear KPIs.
  • Translate guidelines into local toolkits, launch plans and execution roadmaps.
  • Develop original ideas aligned with tennis and F1 culture; manage A&P deployment.
  • Lead integrated 360 campaigns across media, PR, shopper marketing and e-commerce.
  • Collaborate with Sales and Trade Marketing to optimize visibility and distribution.
  • Deliver premium experiences and ensure brand standards for events and tastings.
  • Drive performance by tracking depletions, sell-out and campaign results; manage budgets.

Skills

Brand marketing
Strategic thinking
Leadership
Communication
Project management

Education

Bachelor's Degree
MBA (preferred)

Tools

PowerPoint
Excel

Job description

Moët Hennessy USA, Inc. in the U.S. market seeks a Brand Manager for Moët & Chandon. You will lead consumer-centric marketing across 360 campaigns, partnering with Maisons, Brand Director, and cross-functional teams to drive demand and premium wine positioning.

The role requires 5+ years in brand marketing, strong analytical skills, and the ability to manage budgets and agencies. Hybrid work in NYC with a generous benefits package and compensation in the six-figures.

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