Brand Engagement Manager

WorkGenius Group; New York (NY); On-site; USD 55,000 - 65,000; Full time

Job summary

A leading company in the beauty industry is seeking a Brand Engagement Manager in New York, NY. This role involves managing budgets, developing activation plans, and driving content creation across media channels. Ideal candidates will have a strong background in marketing and campaign management, with excellent communication skills. The position offers a full-time contract with a competitive salary range.

Qualifications

• 3-5 years of proven experience in campaign management or content creation.
• Deep understanding of content marketing principles and best practices.

Responsibilities

• Manages creation budget and creates the creative brief according to strategy.
• Drives the creation of all content and ensures it resonates with consumers.
• Sets and tracks campaign KPIs and provides feedback to creative teams.

Skills

Brand Engagement

Content Creation

Campaign Management

Content Marketing

Digital Media

Social Media

Performance Metrics

Project Management

Strategic Planning

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Journalism

Job description

3 days ago Be among the first 25 applicants

• Manages creation budget and creates the creative brief according to strategy.
• Develops the 360-activation plan and defines the scope of assets according to the global frame.
• Drives the creation of all content and ensures it resonates with consumers.
• Owns all media content, including social media, website, PR, and paid media.
• Sets and tracks campaign KPIs and provides feedback to creative teams for improvements.
  
  

Title: Brand Engagement Manager

Industry: Beauty

Location: New York, NY

Duration: 06/02/2025 to 12/31/2025

Responsibilities

• Manages creation budget and creates the creative brief according to strategy.
• Develops the 360-activation plan and defines the scope of assets according to the global frame.
• Drives the creation of all content and ensures it resonates with consumers.
• Owns all media content, including social media, website, PR, and paid media.
• Sets and tracks campaign KPIs and provides feedback to creative teams for improvements.
  
  

Requirements

• A Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of proven experience in campaign management or content creation.
• Deep understanding of content marketing principles and best practices.
• Excellent writing and editing skills across various formats.
• Strong organizational and time management skills.
  
  

Skills

• Brand Engagement
• Content Creation
• Campaign Management
• Content Marketing
• Digital Media
• Social Media
• Performance Metrics
• Project Management
• Strategic Planning
• Communication Skills
  
  

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

ref_id: 6f51df52-da28-4cbc-a7f3-e4796afcd814 |

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Staffing and Recruiting

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