Brand Engagement Manager II

The Fountain Group; New York (NY); Hybrid; USD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Content Creation/Campaign Manager in New York, NY. This role involves leading brand content and campaign strategies, managing creative direction, and overseeing execution across various platforms. The ideal candidate will have a strong background in content creation and campaign leadership, with a focus on delivering compelling brand narratives. This is a hybrid position with a 6-month contract, offering a competitive hourly rate based on experience.

Qualifications

• Minimum 5-7 years of experience in a content/campaign role.
• Portfolio required demonstrating past work in campaign leadership.
• Strong background in graphic design and content creation.

Responsibilities

• Lead and own the full campaign strategy and execution.
• Oversee creative direction for all owned content.
• Manage content production budgets and ensure timely delivery.

Skills

Leadership

Strategic Thinking

Creativity

Detail-oriented

Education

Bachelors degree

Tools

Graphic Design

Video Editing

SEO

Job description

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The Fountain Group is currently seeking a Content Creation/Campaign Manager for a prominent client of ours. This position is located in New York, NY. Details for the position are as follows:

Job Description:

• $69.00 - $79.00 /HR based on experience!
• 6-month contract (based on performance/budget) (Hybrid position)
• We are seeking a highly experienced and visionary content and campaign strategist to step into a key leadership role. This person will be responsible for leading all consumer-facing brand content and campaign strategy. The ideal candidate must have a proven track record of successfully delivering brand campaigns and content across a variety of platforms, from social media to e-commerce and merchandising.
  
  

Responsible for:

• Campaign & Content Strategy
• Lead and own the full campaign strategy and execution across all consumer touchpoints including product launches, brand storytelling, and seasonal activations.
• Craft the 360° activation plan from product briefs, outlining content needs across owned, earned, and paid channels.
• Translate consumer insights into compelling content strategies and campaign concepts.
• Develop creative briefs aligned with brand strategy and consumer insights, clearly outlining vision, target, unique selling proposition (USP), and KPIs.
• Creative Direction & Collaboration
• Partner with internal teams and creative agencies to bring campaigns and content to life—from concept through execution.
• Oversee creative ideation and direction for all owned content including social media, web, product displays, e-commerce, and digital merchandising.
• Collaborate closely with cross-functional partners including product marketing, digital, PR, and retail merchandising to ensure consistency and alignment across platforms.
• Manage the social media team (internal or agency), ensuring alignment of strategy and tone of voice.
• Execution & Oversight
• Oversee and manage content production budgets; ensure content delivery is on-time, on-brief, and within budget.
• Ensure all content complies with brand guidelines, legal claims, and regulatory standards, partnering with R&I, Legal, and CMI where necessary.
• Track campaign KPIs and use data-driven insights to optimize live campaigns and inform future planning.
• Ensure the voice of the consumer is reflected in every piece of content by working with drive markets to validate creative and gather ongoing insights.
• Leadership & Autonomy
• Operate independently with minimal onboarding, bringing an established point of view, experience, and clarity to all initiatives.
• Collaborate effectively across functions while also driving initiatives autonomously with confidence and a results-oriented mindset.
• Serve as a thought leader within the team—helping shape the future of the brand's content approach.
  
  

Qualifications:

• Minimum Bachelors degree required.
• Portfolio required demonstrating past work in campaign leadership, graphic design, video editing, and multi-channel content creation.
• Minimum 5-7 years of experience in a content/campaign role, ideally in the beauty, cosmetics, fashion, or lifestyle industries.
• Strong background in graphic design, video editing, and/or content creation.
• Experience managing and executing across all major marketing channels (digital, social, email, print).
• Working knowledge of SEO principles and ability to apply them to content strategies.
• Detail-oriented with a creative eye and strategic thinking.
• Ability to thrive in a fast-paced environment and manage multiple deadlines.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Other

• Industries

  IT Services and IT Consulting

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