Brand Engagement Manager II

The Fountain Group; New York (NY); Hybrid; USD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Content Creation/Campaign Manager to lead consumer-facing brand content and campaign strategy. This hybrid role requires a visionary strategist with a proven track record in delivering impactful brand campaigns across multiple platforms. The ideal candidate will have strong skills in graphic design and video editing, alongside experience in managing various marketing channels. This is a 6-month contract position based in New York, NY.

Qualifications

• 5-7 years of experience in a content/campaign role, preferably in beauty, cosmetics, fashion, or lifestyle industries.
• Portfolio demonstrating campaign leadership, graphic design, video editing, and multi-channel content creation.

Responsibilities

• Lead and own campaign strategy and execution across all consumer touchpoints.
• Manage content production budgets, ensuring timely delivery within budget.
• Collaborate across functions while driving initiatives autonomously.

Skills

Graphic Design

Video Editing

Content Creation

Strategic Thinking

Education

Bachelor's Degree

Job description

The Fountain Group is currently seeking a Content Creation/Campaign Manager for a prominent client. This position is located in New York, NY. Details for the position are as follows:

Job Description:

• $69.00 - $79.00 /HR based on experience
• 6-month contract (based on performance/budget) (Hybrid position)
• Seeking a highly experienced and visionary content and campaign strategist to lead all consumer-facing brand content and campaign strategy. Must have a proven track record of delivering brand campaigns and content across platforms such as social media, e-commerce, and merchandising.

Responsibilities:

• Campaign & Content Strategy:
• Lead and own campaign strategy and execution across all consumer touchpoints, including product launches, brand storytelling, and seasonal activations.
• Develop comprehensive activation plans from product briefs, outlining content needs across owned, earned, and paid channels.
• Translate consumer insights into compelling content strategies and campaign concepts.
• Create creative briefs aligned with brand strategy and consumer insights, detailing vision, target, USP, and KPIs.
• Creative Direction & Collaboration:
• Partner with internal teams and agencies to bring campaigns to life from concept to execution.
• Oversee creative ideation for all owned content, including social media, web, product displays, e-commerce, and digital merchandising.
• Collaborate with product marketing, digital, PR, and retail merchandising teams to ensure consistency across platforms.
• Manage the social media team, ensuring strategy and tone of voice alignment.
• Execution & Oversight:
• Manage content production budgets, ensuring timely delivery within budget.
• Ensure content compliance with brand, legal, and regulatory standards, working with R&I, Legal, and CMI as needed.
• Track KPIs and use data insights to optimize campaigns and inform future strategies.
• Reflect the voice of the consumer in content by working with drive markets for validation and insights.
• Leadership & Autonomy:
• Operate independently with minimal onboarding, bringing experience and clarity to initiatives.
• Collaborate across functions while driving initiatives autonomously with confidence.
• Serve as a thought leader to shape the brand's content approach.

Qualifications:

• Bachelor's degree required.
• Portfolio demonstrating campaign leadership, graphic design, video editing, and multi-channel content creation.
• 5-7 years of experience in a content/campaign role, preferably in beauty, cosmetics, fashion, or lifestyle industries.
• Strong skills in graphic design, video editing, and content creation.
• Experience managing digital, social, email, and print marketing channels.
• Knowledge of SEO principles and their application to content strategies.
• Detail-oriented with creative and strategic thinking skills.
• Ability to thrive in a fast-paced environment and manage multiple deadlines.