Brand Director, Restaurant Tech & Enterprise Growth

Atoms; Los Angeles (CA); On-site; USD 147,000 - 199,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Company-paid life and disability ins.

Voluntary insurance: accident,critical

Optional supplemental life insurance

401(k)

Health Savings Account (HSA)

Flexible Spending Accounts (Healthcare

Discretionary vacation days

8 paid holidays per year

Job summary

Atoms is building the machines powering the next era of progress. We are seeking a Brand Director to own how the world experiences Atoms and its products—Otter, CK, Picnic, Lab37.

You will set brand strategy, craft the narrative and visual system, and ensure consistency across a portfolio shaping the future of restaurant technology. The ideal candidate has 10+ years in brand marketing, a track record from strategy to campaigns, and the ability to drive brand across web, product, sales,

Qualifications

• 10+ years in brand marketing at a high-growth company
• Proven track record from strategy through execution (campaigns, identity systems, or rebrands)
• Experience owning a brand positioning and messaging framework across multiple touchpoints
• Strong creative judgment paired with commercial discipline; tie brand to business outcomes
• Excellence in storytelling for operators and enterprise buyers
• Experience building and managing creative teams and agency relationships
• Strong analytical ability to measure brand health and connect to business goals
• Comfort working in a fast-moving environment with multiple business units

Responsibilities

• Own brand strategy and positioning across the portfolio and laddering to each product brand
• Own brand positioning and messaging framework across web, product, sales, lifecycle, social, events, and PR
• Build and steward the brand system: voice, identity, and guidelines
• Lead brand campaigns end to end: concept, creative, production, and measurement
• Design reputation and category-leadership strategies for restaurant technology
• Partner with Comms on thought-leadership platforms
• Cultivate co-marketing and strategic brand partnerships
• Collaborate with Product Marketing, Growth, and Performance for coherent brand across channels
• Manage creative resourcing (in-house and agencies)
• Develop brand templates and assets to scale output
• Define success metrics for brand influence and link to pipeline and growth
• Analyze market trends and audience sentiment to guide decisions
• Hire and mentor brand and creative professionals as the function grows

Skills

Brand marketing

Strategy

Messaging architecture

Creative judgment

Team leadership

Job description

Atoms is building the machines powering the next era of progress. We are seeking a Brand Director to own how the world experiences Atoms and its products—Otter, CK, Picnic, Lab37.

You will set brand strategy, craft the narrative and visual system, and ensure consistency across a portfolio shaping the future of restaurant technology. The ideal candidate has 10+ years in brand marketing, a track record from strategy to campaigns, and the ability to drive brand across web, product, sales,