Director of Brand & Growth

Atoms; Dallas (TX); In loco; USD 140.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, Dental, Vision

HSAs/FSAs

401(k)

Equity

Sick Time

Unlimited PTO

Paid Holidays

Descrizione del lavoro

Atoms is seeking a Director of Brand to lead the teams and strategies responsible for managing the Atoms brand and leading communications strategies. This is a high-impact leadership role that reports to the Chief Experience Officer and sits at the intersection of marketing, creative production, operations, and strategy.

This role owns lifecycle and communication strategies across the business and oversees the brand team managing partnerships, events, social media, and design.

Competenze

• 8+ years of experience in marketing/brand, with 3+ years in leadership (startup experience a plus).
• Experience owning/managing a CRM platform; Braze a plus.

Mansioni

• Own end-to-end brand management across employer and customer channels.
• Build and execute internal driver campaigns and 360 comms plans with ops and brand team.
• Serve as connection between operations, recruiting, tech, and marketing.
• Use data to drive decisions and solve operational problems via brand/communications.
• Analyze and improve lifecycle communication to boost driver and customer engagement.
• Lead loyalty programs including Driver Milestone and customer loyalty.
• Lead external brand campaigns to support customer acquisition/engagement.
• Translate market research and trends into actionable brand strategies.
• Develop brand team overseeing rider acquisition across partnerships, events, social, influencers.

Conoscenze

Brand leadership

CRM management

Data-driven marketing

Cross-functional collaboration

Budget management

Strategic thinking

Team development

Strong communicator

Strumenti

Braze

Descrizione del lavoro

Atoms is seeking a Director of Brand to lead the teams and strategies responsible for managing the Atoms brand and leading communications strategies. This is a high-impact leadership role that reports to the Chief Experience Officer and sits at the intersection of marketing, creative production, operations, and strategy.

This role owns lifecycle and communication strategies across the business and oversees the brand team managing partnerships, events, social media, and design.