Brand Design Lead & Visual Storytelling

Food Lion; Milford Terrace (NC); On-site; USD 85,000 - 110,000; Full time

Job summary

Food Lion in Salisbury, NC seeks a highly creative designer to lead brand design across digital, print, presentations, and campaigns. You will craft typography-driven visuals, establish design standards, and translate business goals into compelling brand experiences.

This role blends strategy with hands-on execution, shaping brand storytelling across channels. Collaborate with cross-functional teams, mentor junior designers, and guide external partners to deliver premium communications that

Qualifications

• 5+ years of design experience in an agency, corporate, or in-house creative environment.
• Strong portfolio demonstrating design craftsmanship, conceptual thinking, campaign development, and visual storytelling.
• Expertise in typography, layout, color, composition, and modern design principles.

Responsibilities

• Strong ideation, development, and execution across digital, print, presentations, and marketing channels.
• Drive quarterly and seasonal campaigns with internal partners and external agencies.
• Create concepts and visual stories that strengthen brand engagement.
• Maintain and evolve brand style guides, design systems, and standards.
• Design executive presentations and visual communications that simplify complex ideas.

Skills

Brand design

Typography

Visual storytelling

Campaign development

Art direction

Tools

InDesign

Photoshop

Illustrator

Job description

Food Lion in Salisbury, NC seeks a highly creative designer to lead brand design across digital, print, presentations, and campaigns. You will craft typography-driven visuals, establish design standards, and translate business goals into compelling brand experiences.

This role blends strategy with hands-on execution, shaping brand storytelling across channels. Collaborate with cross-functional teams, mentor junior designers, and guide external partners to deliver premium communications that