Senior In-Store Communications Strategist

Food Lion; Milford Terrace (NC); On-site; USD 120,000 - 170,000; Full time

Job summary

Food Lion is seeking a senior leader to develop and manage in-store communication strategy aligned with Brand and culture. You will lead the vision for in-store decor, signage, price communication and more to deliver an easy and impactful shopping experience.

You will build an in-store communication hierarchy and drive major brand campaigns and product initiatives. You will partner with Category, Merchandising, Retail and other teams to ensure cohesive messaging and effective execution, plus

Qualifications

• Experience developing omni-channel marketing strategies for in-store environments.
• Ability to translate brand campaigns into in-store communications.

Responsibilities

• Lead strategy and execution of in-store communications and marketing.
• Collaborate with merchandising and other partners to align commercial plans.
• Oversee print services and on-site sign shop; manage external vendors as needed.
• Direct omni-channel in-store decor strategy for market launches.
• Manage external decor agency and partner with corporate brand strategy.
• Present sign and décor strategies to senior leadership and cross-functional teams.
• Oversee creative services budget with annual estimates of $3–4MM.

Skills

In-store communications

Omni-channel marketing

Brand strategy

Stakeholder collaboration

Presentation skills

Leadership of teams

Education

Bachelor's degree

Job description

Food Lion is seeking a senior leader to develop and manage in-store communication strategy aligned with Brand and culture. You will lead the vision for in-store decor, signage, price communication and more to deliver an easy and impactful shopping experience.

You will build an in-store communication hierarchy and drive major brand campaigns and product initiatives. You will partner with Category, Merchandising, Retail and other teams to ensure cohesive messaging and effective execution, plus