Senior Manager, In-Store Communications & Signage

Food Lion; Salisbury (NC); On-site; USD 120,000 - 160,000; Full time

Job summary

Food Lion is seeking a Marketing Leader to develop and manage our in-store communication strategy, aligning with our Brand and culture. You will drive the vision for in-store décor, signage, pricing perception, and cross-functional collaboration to create an easy and impactful shopping experience.

You will lead a team to create innovative sign solutions, manage print services, and oversee external vendors, with a focus on delivering measurable impact and aligning with brand campaigns.

Qualifications

• Experience in omni-channel marketing within retail, in-store focus.
• Ability to create cohesive in-store communications and signage.
• Strong collaboration with marketing, creative, analytics, and operations teams.
• Demonstrated leadership of a team and external partners.

Responsibilities

• Lead in-store communications strategy and marketing strategy aligned with Brand and culture.
• Oversee décor, signage, and print services for on-site and third-party vendors.
• Direct omni-channel remodel décor strategy for market launches.
• Present strategies and results to senior leadership and cross-functional groups.

Skills

Omni-channel marketing

In-store communications

Team leadership

Stakeholder collaboration

Analytics

Presentation skills

Education

Bachelor's degree

Job description

Food Lion is seeking a Marketing Leader to develop and manage our in-store communication strategy, aligning with our Brand and culture. You will drive the vision for in-store décor, signage, pricing perception, and cross-functional collaboration to create an easy and impactful shopping experience.

You will lead a team to create innovative sign solutions, manage print services, and oversee external vendors, with a focus on delivering measurable impact and aligning with brand campaigns.