Brand Design Lead: Visual Systems & Storytelling

Lucid Motors; Town of Newark (WI); On-site; USD 124,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) retirement plan

Paid time off

Equity program

Job summary

Lucid is seeking a Lead Designer, Brand, based in Newark, CA. This in‑office role focuses on translating positioning into culturally relevant visual worlds and strong brand systems. You will craft concepts and lead creative directions across digital and physical brand surfaces.

The ideal candidate has extensive in‑house brand experience, a robust portfolio, and expertise in Figma and Adobe Creative Suite. You will collaborate across teams to shape the Lucid brand and maintain design guidelines.

Qualifications

• 8–10 years of experience in brand design, art direction, visual design, and creative development.
• Strong portfolio demonstrating concept-driven work and exceptional visual execution.
• Experience working in-house with a brand, plus at a design agency or studio.
• Proven ability to contribute to and execute art direction across campaigns and digital experiences.
• Strong understanding of branding, visual identity systems, typography, layout, color, and storytelling.

Responsibilities

• Develop creative concepts and visual narratives for brand assets and launches.
• Art direct photography, motion, illustration, and content programs for cohesive brand expression.
• Create mood boards, territories, and visual frameworks that bring ideas to life.
• Design high-quality creative across digital, social, web, and marketing touchpoints.
• Collaborate with writers, marketers, and cross-functional teams to build brand experiences.
• Coordinate with external agencies and partners throughout the creative process.
• Evolve and maintain brand guidelines and visual systems.

Skills

Brand design

Art direction

Visual design

Creative development

Tools

Figma

Adobe Creative Suite

AI workflows

Job description

Lucid is seeking a Lead Designer, Brand, based in Newark, CA. This in‑office role focuses on translating positioning into culturally relevant visual worlds and strong brand systems. You will craft concepts and lead creative directions across digital and physical brand surfaces.

The ideal candidate has extensive in‑house brand experience, a robust portfolio, and expertise in Figma and Adobe Creative Suite. You will collaborate across teams to shape the Lucid brand and maintain design guidelines.