Brand Creative Lead: Design & Art Direction

RowanEDC Partnership; Salisbury (NC); On-site; USD 70,000 - 110,000; Full time

Job summary

Food Lion is seeking a highly creative Brand Designer to join our Brand Creative team in Salisbury. You will craft best-in-class brand experiences across digital, print, and presentations, translating business objectives into impactful communications.

You will balance strategic thinking with hands-on execution, collaborating across teams to deliver premium brand campaigns and cohesive design systems. The role emphasizes visual storytelling, campaign development, and leadership in art direction,

Qualifications

• 5+ years of design experience in an agency, corporate, or in‑house environment.
• Strong portfolio demonstrating design craftsmanship, conceptual thinking, and visual storytelling. Portfolio review required.
• Expertise in typography, layout, color, composition, and modern design principles.
• Exceptional design aesthetic with expertise in typography, composition, visual systems, and brand communications across multiple channels.
• Proven ability to develop visually compelling creative across a spectrum of design approaches, from clean layouts to richly layered compositions.
• Demonstrated ability to elevate brands through strategic design solutions and strong brand systems and art direction.
• Portfolio submission is required and should demonstrate expertise in brand design, campaign development, art direction, and visual communication.
• Proficiency in translating complex business challenges into clear, compelling visual communications.

Responsibilities

• Strong creative ideation, development, and execution across digital, print, presentations, and marketing channels.
• Drive the development and execution of quarterly and seasonal campaigns with internal partners and external agencies.
• Create concepts and visual stories that strengthen brand engagement.
• Maintain and evolve brand style guides, design systems, and creative standards.
• Design executive presentations and visual communications that simplify complex ideas and tell a clear story.
• Champion brand consistency while incorporating emerging design trends and best practices.
• Provide art direction and creative guidance to team members, agencies, and stakeholders.
• Support select productions (photography, video) and provide on-set support with Studio Manager.
• Collaborate with cross-functional teams and manage multiple projects to deadlines.

Skills

Brand design

Art direction

Typography

Layout & composition

Visual storytelling

Tools

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Job description

Food Lion is seeking a highly creative Brand Designer to join our Brand Creative team in Salisbury. You will craft best-in-class brand experiences across digital, print, and presentations, translating business objectives into impactful communications.

You will balance strategic thinking with hands-on execution, collaborating across teams to deliver premium brand campaigns and cohesive design systems. The role emphasizes visual storytelling, campaign development, and leadership in art direction,