Brand Creative Lead: Art Direction & Campaigns

Food Lion; Salisbury (NC); On-site; USD 70,000 - 110,000; Full time

Job summary

Food Lion seeks a highly creative Brand Designer to join our Brand Creative team in Salisbury, NC. You will shape premium brand experiences across digital, print, and presentations, translating business goals into engaging campaigns with strong typography and visual storytelling.

You will lead design concepts, maintain style guides, and collaborate with cross‑functional partners and external agencies to deliver high‑impact communications on tight deadlines.

Qualifications

• 5+ years of design experience in an agency, corporate, or in‑house creative environment.
• Strong portfolio demonstrating exceptional design craftsmanship, conceptual thinking, campaign development, and visual storytelling. Portfolio review required.
• Expertise in typography, layout, color, composition, and modern design principles.
• Exceptional design aesthetic with demonstrated expertise in typography, composition, visual systems, and the ability to create polished, premium brand communications across multiple channels.
• Proven ability to develop visually compelling creative across a spectrum of design approaches, from clean, highly disciplined layouts to richly layered, detail‑oriented compositions that leverage typography, imagery, scale, and visual hierarchy to create depth, engagement, and strong visual impact.
• Demonstrated ability to elevate and evolve brands through thoughtful, strategic design solutions.
• Strong understanding of brand systems, visual identity development, and art direction.
• Ability to translate complex business challenges into clear, compelling visual communications.
• Proven ability to work effectively with a wide range of personalities, teams, and senior stakeholders.
• Portfolio submission is required and should demonstrate expertise in brand design, campaign development, art direction, and visual communication. While illustration experience is welcome, the primary focus of this role is strategic brand design and creative leadership rather than illustration-based work.

Responsibilities

• Strong creative ideation, development, and execution across digital, print, presentations, and marketing channels.
• Drive the development and execution of quarterly and seasonal campaigns, collaborating with internal partners and external creative agencies while driving evergreen brand creative initiatives.
• Create compelling concepts and visual stories that strengthen brand engagement.
• Maintain and evolve brand style guides, design systems, and creative standards.
• Design executive presentations and visual communications that simplify complex ideas and tell a clear story.
• Champion brand consistency while incorporating emerging design trends and best practices.
• Provide art direction and creative guidance to team members, agency partners, and project stakeholders.
• Support the planning and coordination of select productions (photography, video, etc.) while providing on-set support in partnership with the Studio Manager.
• Collaborate effectively with cross-functional teams and stakeholders.
• Manage multiple projects simultaneously while meeting deadlines and maintaining a high standard of creative excellence.

Skills

Brand design

Typography

Layout

Visual storytelling

Campaign development

Art direction

Brand systems

Creative leadership

Tools

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Job description

Food Lion seeks a highly creative Brand Designer to join our Brand Creative team in Salisbury, NC. You will shape premium brand experiences across digital, print, and presentations, translating business goals into engaging campaigns with strong typography and visual storytelling.

You will lead design concepts, maintain style guides, and collaborate with cross‑functional partners and external agencies to deliver high‑impact communications on tight deadlines.