Senior In-Store Communications & Signage Lead

RowanEDC Partnership; Salisbury (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Food Lion seeks an experienced marketing leader to develop and manage our in-store communications strategy, aligned with Brand, strategy, and culture. You will lead in-store décor, signage, price perception, and a holistic in-store marketing approach across key campaigns and product initiatives.

You will build partnerships with Category, Merchandising, Retail, and other teams to create innovative sign solutions, manage print vendors, and drive cohesive messaging across channels.

Qualifications

• Experience developing omni-channel marketing strategies for in-store retail.
• Ability to lead cross-functional teams across marketing, creative, and analytics.
• Strong presentation and collaboration skills are needed with stakeholders.
• Ability to adapt quickly and drive impact within a new organization.
• Omni-channel ecommerce marketing experience is a plus.

Responsibilities

• Lead the strategy and execution of our in-store communications platform and marketing strategy in support of Food Lion's business objectives.
• Collaborate with merchandising to align the commercial plan with in-store messaging.
• Oversee the development of marketing signage and seasonal/thematic signage.
• Manage all print services on-site and with external vendors.
• Direct the omni-channel remodel decor strategy for future market launches.
• Direct external decor agency in collaboration with brand strategy.
• Articulate strategies and present decor and signage to senior leadership and partners.
• Oversee the print budget with an estimated range of $3–4MM annually.

Skills

Omni-channel marketing

In-store communications

Programmatic advertising

Digital display ads

Team leadership

Analytics

Cross-functional collaboration

Travel

Education

Bachelor's degree

Job description

Food Lion seeks an experienced marketing leader to develop and manage our in-store communications strategy, aligned with Brand, strategy, and culture. You will lead in-store décor, signage, price perception, and a holistic in-store marketing approach across key campaigns and product initiatives.

You will build partnerships with Category, Merchandising, Retail, and other teams to create innovative sign solutions, manage print vendors, and drive cohesive messaging across channels.