Specialist Art Design and Direction

RowanEDC Partnership; Salisbury (NC); On-site; USD 70,000 - 110,000; Full time

Job summary

Food Lion is seeking a highly creative Brand Designer to join our Brand Creative team in Salisbury. You will craft best-in-class brand experiences across digital, print, and presentations, translating business objectives into impactful communications.

You will balance strategic thinking with hands-on execution, collaborating across teams to deliver premium brand campaigns and cohesive design systems. The role emphasizes visual storytelling, campaign development, and leadership in art direction,

Qualifications

• 5+ years of design experience in an agency, corporate, or in‑house environment.
• Strong portfolio demonstrating design craftsmanship, conceptual thinking, and visual storytelling. Portfolio review required.
• Expertise in typography, layout, color, composition, and modern design principles.
• Exceptional design aesthetic with expertise in typography, composition, visual systems, and brand communications across multiple channels.
• Proven ability to develop visually compelling creative across a spectrum of design approaches, from clean layouts to richly layered compositions.
• Demonstrated ability to elevate brands through strategic design solutions and strong brand systems and art direction.
• Portfolio submission is required and should demonstrate expertise in brand design, campaign development, art direction, and visual communication.
• Proficiency in translating complex business challenges into clear, compelling visual communications.

Responsibilities

• Strong creative ideation, development, and execution across digital, print, presentations, and marketing channels.
• Drive the development and execution of quarterly and seasonal campaigns with internal partners and external agencies.
• Create concepts and visual stories that strengthen brand engagement.
• Maintain and evolve brand style guides, design systems, and creative standards.
• Design executive presentations and visual communications that simplify complex ideas and tell a clear story.
• Champion brand consistency while incorporating emerging design trends and best practices.
• Provide art direction and creative guidance to team members, agencies, and stakeholders.
• Support select productions (photography, video) and provide on-set support with Studio Manager.
• Collaborate with cross-functional teams and manage multiple projects to deadlines.

Skills

Brand design

Art direction

Typography

Layout & composition

Visual storytelling

Tools

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Job description

At Food Lion, Associates are the most important assets to our organization. We want associates to have meaningful careers full of variety and challenges. Each associate contributes to the overall success of Food Lion, and in return, we strive to provide all associates with a fulfilling work experience and reward performance and commitment. We are committed to the professional development of our associates through on-the-job learning opportunities and training.

Address: USA-NC-Salisbury-2110 Executive Drive

Store Code: Dir Brand Communication (2762495)

Position Summary

We are seeking a highly creative and strategic designer with an exceptional design aesthetic and a passion for crafting best-in-class brand experiences. The ideal candidate possesses deep expertise in typography, composition, visual hierarchy, and visual storytelling, with the ability to create compelling creative across a wide spectrum of design approaches. They are equally adept at developing clean, highly disciplined layouts and richly layered, detail-oriented compositions that leverage typography, imagery, scale, and visual depth to create engagement, emotion, and impact. As a member of the Food Lion Brand Creative team, this individual will be responsible for creating compelling brand experiences through visual storytelling, seasonal campaign development, and innovative design. This role combines creative vision with hands‑on execution, translating business objectives into impactful communications across digital, print, presentations, and marketing channels. The ideal candidate is not only a strong designer but also a strategic thinker who can synthesize information from multiple sources, identify opportunities, and develop creative solutions. They connect business objectives to creative outcomes and proactively move projects forward. They are collaborative, approachable, and easy to work with, building strong relationships across teams while thriving in a fast‑paced environment. This individual can effectively manage multiple projects simultaneously, adapt to changing priorities, and consistently deliver high‑quality creative work with speed, attention to detail, and a customer‑focused mindset. They are strong visual problem solvers who consistently raise the quality of work through strategic thinking, creative excellence, and design craftsmanship. This role is focused on brand design, visual communication, and art direction. Success in this position comes from strong conceptual thinking, design craftsmanship, and the ability to build cohesive brand experiences rather than illustration or drawing‑based execution.

Key Responsibilities

• Strong creative ideation, development, and execution across digital, print, presentations, and marketing channels.
• Drive the development and execution of quarterly and seasonal campaigns, collaborating with internal partners and external creative agencies while driving evergreen brand creative initiatives.
• Create compelling concepts and visual stories that strengthen brand engagement.
• Maintain and evolve brand style guides, design systems, and creative standards.
• Design executive presentations and visual communications that simplify complex ideas and tell a clear story.
• Champion brand consistency while incorporating emerging design trends and best practices.
• Provide art direction and creative guidance to team members, agency partners, and project stakeholders.
• Support the planning and coordination of select productions (photography, video, etc.) while providing on‑set support in partnership with the Studio Manager.
• Collaborate effectively with cross‑functional teams and stakeholders.
• Manage multiple projects simultaneously while meeting deadlines and maintaining a high standard of creative excellence.

Basic Qualifications

• 5+ years of design experience in an agency, corporate, or in‑house creative environment.
• Strong portfolio demonstrating exceptional design craftsmanship, conceptual thinking, campaign development, and visual storytelling. Portfolio review required.
• Expertise in typography, layout, color, composition, and modern design principles.
• Exceptional design aesthetic with demonstrated expertise in typography, composition, visual systems, and the ability to create polished, premium brand communications across multiple channels.
• Proven ability to develop visually compelling creative across a spectrum of design approaches, from clean, highly disciplined layouts to richly layered, detail‑oriented compositions that leverage typography, imagery, scale, and visual hierarchy to create depth, engagement, and strong visual impact.
• Demonstrated ability to elevate and evolve brands through thoughtful, strategic design solutions.
• Strong understanding of brand systems, visual identity development, and art direction.
• Ability to translate complex business challenges into clear, compelling visual communications.
• Proven ability to work effectively with a wide range of personalities, teams, and senior stakeholders.
• Portfolio submission is required and should demonstrate expertise in brand design, campaign development, art direction, and visual communication. While illustration experience is welcome, the primary focus of this role is strategic brand design and creative leadership rather than illustration-based work.

Technical Skills

• Expert proficiency in Adobe Creative Suite with focus on:
  • InDesign
  • Photoshop
  • Illustrator
• Expert-level presentation design skills with a strong understanding of visual storytelling.

Food Lion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions) national origin, age, disability, sexual orientation, veteran status, gender identity or gender expression or any other characteristic protected by law.