Creative Director/Sr Creative Director

Designer Jobs; Mooresville (NC); On-site; USD 150,000 - 230,000; Full time

Job summary

Lowe’s is seeking a Creative Director/Sr Creative Director in Mooresville, NC to lead end-to-end creative concepting and production for integrated campaigns. This onsite role directs a global marketing team, drives brand strategy, and oversees a production budget around $50MM, ensuring consistent quality across channels.

You will mentor staff, shape video/photo/AI/CGI production, and partner with internal and external stakeholders to deliver scalable, high-impact creative concepts.

Qualifications

• 5+ years of experience in a senior creative leadership role.
• 10–12 years in a creative leadership role.
• 5 years as a creative leader on the brand/client side, preferably in retail.
• Bachelor’s degree in Art, Design, or equivalent experience.
• Experience in advertising, collateral, and brand identity.
• Experience leading and executing automated workflows to build content at scale.

Responsibilities

• Lead an in-house creative team across Enterprise Signage, Brand Advertising (TV), Copy and Design Studio.
• Improve production processes to reduce costs while maintaining quality.
• Shape creation of video, photo, AI, and CGI content production services.
• Conduct brainstorming and reviews to generate insights for concepts.
• Oversee brand tone, character, and guidelines across channels.
• Translate business needs into creative strategies via internal studio.
• Bid and negotiate with production vendors and manage relevant SOWs.

Skills

Creative leadership

Brand strategy

Video production

Budget management

Stakeholder management

Education

Bachelor’s degree in Art/Design

Tools

AI

CGI

Job description

Lowe’s is seeking a Creative Director/Sr Creative Director based in Mooresville, NC to lead the creative work that brings integrated campaigns to life across channels. In this onsite role, you will set creative direction for a global marketing creative team while guiding internal and external partners through end-to-end concepting and production.

You will be responsible for establishing creative strategy and vision, managing execution through an internal production studio, and overseeing a production budget of approximately $50MM. Your leadership will connect brand representation, content production services, and scalable workflows so teams can deliver original creative concepts with consistent quality.

Key Responsibilities

• Lead an in-house creative team that includes Enterprise Signage, Brand Advertising (TV), Copy and Design Studio, plus an outside creative agency.
• Deliver improved production processes designed to reduce production costs while maintaining quality, demonstrating the ability to innovate, experiment, learn, and scale effective ideas.
• Lead and shape the creation and strategic vision of video, photo, AI, and CGI content production services.
• Run brainstorming sessions and creative reviews to generate insights and ideas that influence creative concepts.
• Strategically manage Lowe’s brand representation to customers, including tonality, brand character, and brand guidelines leveraged across Private Brands, external vendors, internal communication, and external communication.
• Collaborate with internal stakeholders to translate business needs into creative strategies and assets through the Lowe’s Internal Creative Studio.
• Bid and negotiate with production vendors, and facilitate SOWs as well as relevant business affairs, legal, and talent matters.
• Drive innovation by encouraging new ideas and new formats within the team.
• Partner with capacity and portfolio planning to assess and monitor internal team capacity and agency resources to ensure project viability and feasibility.
• Identify emerging issues that could impact projects, recommend solutions or improvements, and help prevent repeat issues in future execution.
• Mentor creative staff through critique of their work, supporting consistent creative quality and contributing to traffic to stores and the website.

Requirements

• 5+ years of experience.
• 10-12 years in a creative leadership role.
• 5 years as a creative leader on the brand/client side, preferably in retail.
• Bachelor’s degree in Art, Design, or another advertising-related field, or equivalent years of experience in lieu of the education requirement.
• Experience in advertising, collateral, and brand identity.
• Experience leading and executing automated workflows to build content at scale.

Technologies

• AI
• CGI