Brand Copywriter — CRM & Performance Marketing

Tapestry (Coach/Kate Spade); New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Kate Spade New York is hiring a Copywriter in New York to craft customer-facing copy across Email, SMS, paid social, and more. You will support CRM initiatives, seasonal campaigns, and testing-driven optimization while ensuring a consistent brand voice across channels.

Reporting to Editorial, you will collaborate with Editorial, Creative, Marketing, and Merchandising teams to deliver engaging, on-brand messaging and evolve the brand's voice in a fast-paced retail environment.

Qualifications

• 3+ years of copywriting experience in CRM, digital marketing, retail, e-commerce, or agency settings.
• Experience writing for Email, SMS, Paid Social, and other marketing channels.
• Familiarity with A/B testing, personalization, and performance-driven content is a plus.
• Deep understanding of fashion trends and cultural shifts.

Responsibilities

• Write clear, on-brand copy across Email, SMS, Paid Social, site content, digital, print, packaging, and wholesale.
• Create copy for CRM initiatives, including promotional campaigns and lifecycle messaging.
• Bring seasonal marketing and promotional initiatives to life through engaging messaging.
• Develop and optimize copy using testing, personalization, and performance insights.
• Adapt messaging across audiences, channels, and global markets with a consistent brand voice.
• Maintain Kate Spade New York's distinctive editorial voice across brand storytelling.
• Translate fashion and cultural trends into relevant messaging for evolving audiences.
• Partner with Editorial, CRM, Creative, Marketing, Merchandising, and PM teams to deliver communications.
• Participate in copy reviews and editorial QA to maintain cross-channel consistency.

Skills

Copywriting

Editing & proofreading

Brand voice development

CRM messaging

Cross-functional collaboration

Job description

Kate Spade New York is hiring a Copywriter in New York to craft customer-facing copy across Email, SMS, paid social, and more. You will support CRM initiatives, seasonal campaigns, and testing-driven optimization while ensuring a consistent brand voice across channels.

Reporting to Editorial, you will collaborate with Editorial, Creative, Marketing, and Merchandising teams to deliver engaging, on-brand messaging and evolve the brand's voice in a fast-paced retail environment.