Creative Copywriter - Fashion Brand Voice & CRM

Nashville Public Radio; New York (NY); On-site; USD 72,000 - 78,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401 (K)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Kate Spade New York is seeking a skilled copywriter to craft clear, on-brand messaging across Email, SMS, Paid Social, site content, and packaging. You will translate fashion storytelling into customer-focused copy that drives engagement and sales.

Collaborate with Editorial, CRM, Creative, Marketing, Merchandising, and Project Management teams to bring seasonal initiatives to life while preserving the brand voice across global markets.

Qualifications

• Write clear, compelling, on-brand copy across Email, SMS, Paid Social, site content, digital, print, packaging.
• Create copy for CRM initiatives, including promotional campaigns, triggered and lifecycle communications, customer journeys, and retention-focused messaging.
• Bring seasonal marketing, merchandising, and promotional initiatives to life through engaging, customer-focused messaging.
• Develop and optimize copy through testing, personalization, and performance insights.
• Adapt messaging across audiences, channels, customer segments, and global markets while maintaining a consistent brand voice.
• Maintain Kate Spade New York's distinctive editorial voice while supporting broader brand storytelling initiatives as needed.
• Translate emerging fashion, social, creator, and cultural trends into relevant, brand-right messaging for evolving customer audiences.
• Partner closely with Editorial, CRM, Creative, Marketing, Merchandising, and Project Management teams to deliver and execute customer communications.
• Participate in copy reviews, editorial QA, and content development processes to help maintain consistency across channels and campaigns.

Responsibilities

• Write clear, compelling, on-brand copy across Email, SMS, Paid Social, site content, digital, print, packaging.
• Create copy for CRM initiatives, including promotional campaigns, triggered and lifecycle communications, customer journeys, and retention-focused messaging.
• Bring seasonal marketing, merchandising, and promotional initiatives to life through engaging, customer-focused messaging.
• Develop and optimize copy through testing, personalization, and performance insights.
• Adapt messaging across audiences, channels, customer segments, and global markets while maintaining a consistent brand voice.
• Maintain Kate Spade New York's distinctive editorial voice while supporting broader brand storytelling initiatives as needed.
• Translate emerging fashion, social, creator, and cultural trends into relevant, brand-right messaging for evolving customer audiences.
• Partner closely with Editorial, CRM, Creative, Marketing, Merchandising, and Project Management teams to deliver and execute customer communications.
• Participate in copy reviews, editorial QA, and content development processes to help maintain consistency across channels and campaigns.

Job description

Kate Spade New York is seeking a skilled copywriter to craft clear, on-brand messaging across Email, SMS, Paid Social, site content, and packaging. You will translate fashion storytelling into customer-focused copy that drives engagement and sales.

Collaborate with Editorial, CRM, Creative, Marketing, Merchandising, and Project Management teams to bring seasonal initiatives to life while preserving the brand voice across global markets.