Copywriter

Tapestry (Coach/Kate Spade); New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Kate Spade New York is hiring a Copywriter in New York to craft customer-facing copy across Email, SMS, paid social, and more. You will support CRM initiatives, seasonal campaigns, and testing-driven optimization while ensuring a consistent brand voice across channels.

Reporting to Editorial, you will collaborate with Editorial, Creative, Marketing, and Merchandising teams to deliver engaging, on-brand messaging and evolve the brand's voice in a fast-paced retail environment.

Qualifications

• 3+ years of copywriting experience in CRM, digital marketing, retail, e-commerce, or agency settings.
• Experience writing for Email, SMS, Paid Social, and other marketing channels.
• Familiarity with A/B testing, personalization, and performance-driven content is a plus.
• Deep understanding of fashion trends and cultural shifts.

Responsibilities

• Write clear, on-brand copy across Email, SMS, Paid Social, site content, digital, print, packaging, and wholesale.
• Create copy for CRM initiatives, including promotional campaigns and lifecycle messaging.
• Bring seasonal marketing and promotional initiatives to life through engaging messaging.
• Develop and optimize copy using testing, personalization, and performance insights.
• Adapt messaging across audiences, channels, and global markets with a consistent brand voice.
• Maintain Kate Spade New York's distinctive editorial voice across brand storytelling.
• Translate fashion and cultural trends into relevant messaging for evolving audiences.
• Partner with Editorial, CRM, Creative, Marketing, Merchandising, and PM teams to deliver communications.
• Participate in copy reviews and editorial QA to maintain cross-channel consistency.

Skills

Copywriting

Editing & proofreading

Brand voice development

CRM messaging

Cross-functional collaboration

Job description

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Copywriter

Location: New York

Primary Purpose:

The Copywriter at Kate Spade New York plays an important role in developing customer-facing copy across Email, SMS, Paid Social, digital, print, packaging, wholesale, and other marketing channels. Reporting to the Editorial Manager, this role will primarily support CRM and performance marketing initiatives, helping drive engagement, traffic, conversion, and customer retention through clear, compelling, and on-brand messaging. Working closely with the Editorial, Creative, and Marketing teams, this individual will help execute seasonal campaigns, promotional messaging, customer journeys, and testing initiatives while ensuring consistency of voice across all touchpoints. The ideal candidate is a strong writer who combines creativity with curiosity about performance marketing and customer behavior, using insights and testing to optimize messaging effectiveness.

The Successful Individual Will Leverage Their Proficiency in Copy To:

• Write clear, compelling, on-brand copy across Email, SMS, Paid Social, site content, digital, print, packaging, wholesale, and other customer-facing channels.
• Create copy for CRM initiatives, including promotional campaigns, triggered and lifecycle communications, customer journeys, and retention-focused messaging.
• Bring seasonal marketing, merchandising, and promotional initiatives to life through engaging, customer-focused messaging.
• Develop and optimize copy through testing, personalization, and performance insights.
• Adapt messaging across audiences, channels, customer segments, and global markets while maintaining a consistent brand voice.
• Maintain Kate Spade New York's distinctive editorial voice while supporting broader brand storytelling initiatives as needed.
• Translate emerging fashion, social, creator, and cultural trends into relevant, brand-right messaging for evolving customer audiences.
• Partner closely with Editorial, CRM, Creative, Marketing, Merchandising, and Project Management teams to deliver and execute customer communications.
• Participate in copy reviews, editorial QA, and content development processes to help maintain consistency across channels and campaigns.

The Accomplished Individual Will Possess:

• Excellent writing, editing, and proofreading skills, with the ability to write clearly, concisely, and adapt tone across channels.
• Appreciation for the Kate Spade New York brand aesthetic, voice, and customer, with enthusiasm for contributing to its continued evolution.
• Keen attention to detail and commitment to delivering accurate, high-quality work.
• Knowledge of AP Style and commitment to maintaining editorial standards across channels.
• Ability to interpret customer behavior, testing results, and performance insights, translating findings into actionable copy strategies.
• Comfort shifting seamlessly between brand-building storytelling and conversion-focused messaging depending on channel, audience, and business objectives.
• Effective communication and collaboration skills with cross-functional partners.
• Curiosity, adaptability, and willingness to learn in a fast-paced retail environment.
• Self-motivation and a team-first mindset.
• Exceptional organizational skills with the ability to manage multiple projects, stakeholders, and deadlines simultaneously.

Qualifications

• 3+ years of copywriting experience, preferably within CRM, digital marketing, retail, e-commerce, or agency environments; a combination of education and experience will be considered
• Experience writing for Email, SMS, Paid Social, and other marketing channels preferred.
• Familiarity with A/B testing, personalization, and performance-driven content is a plus.
• Deep understanding of the fashion landscape, social, creator, and cultural trends.

Our Competencies for All Employees

• Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation