Brand Copy Lead: Shape Voice & Scale with AI

Thredup; Oakland (CA); Hybrid; USD 130,000 - 157,000; Full time

Benefits offered by this job

4-day work week

Hybrid work environment

Stock options

Employee Stock Purchase Plan

Flexible PTO

Sabbatical

Parental leave

Health, dental, vision insurance

Job summary

ThredUp is hiring a Copy Lead to own the brand voice post-rebrand and to guide copy across site, emails, scripts, social, and campaigns. You’ll balance big-picture strategy with hands-on writing, editing, and collaboration with the design and product teams.

You’ll build a copy agent powered by AI to speed production, mentor contractors, and shape messaging frameworks while partnering with brand and creative to keep voice sharp and industry-leading.

Qualifications

• 6 to 9 years writing and editing for consumer brands.
• Portfolio showing a clear brand voice and campaign work.
• Editor and strategist with ownership of brand tone.
• Fluency with AI as a creative tool and workflow integration.
• Comfort working with designers in Figma and cross-functional teams.

Responsibilities

• Set editorial direction and own how ThredUp sounds across touchpoints.
• Write and edit copy for site, email, social, ads, packaging and campaigns.
• Shape concepts behind brand campaigns and initiatives with the creative team.
• Build and evolve the copy agent using AI to speed output and scale.
• Mentor freelancers and coordinate with product and design teams on UX copy.

Skills

Brand voice

Copywriting

Editing

AI fluency

Figma

Tools

Figma

Job description

ThredUp is hiring a Copy Lead to own the brand voice post-rebrand and to guide copy across site, emails, scripts, social, and campaigns. You’ll balance big-picture strategy with hands-on writing, editing, and collaboration with the design and product teams.

You’ll build a copy agent powered by AI to speed production, mentor contractors, and shape messaging frameworks while partnering with brand and creative to keep voice sharp and industry-leading.