Design Copywriter & Brand Voice Architect

Recraft; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Recraft, a graphic design research lab, is seeking a copywriter who writes with designer-level clarity and voice. You will own how Recraft sounds—from tone guidelines to button labels—and you’ll write launches, social posts, and tutorials.

You’ll work closely with design, product, and researchers to produce SEO-focused blog posts, in-product copy, and scripts for motion videos. If you love design and writing with opinion, join us.

Qualifications

• A design background with writing as your main craft.
• Excellent written English (C2 or equivalent) and a distinctive voice.
• Able to show published articles, a blog or newsletter, social accounts you've run, or product copy you've shipped.
• Range: from a launch post to a 2,000-word article without losing voice.
• Hands-on experience with AI tools, writing that doesn’t sound like a model.

Responsibilities

• Shape our tone of voice and ensure the brand sounds like itself across channels.
• Write the launches: social posts, release announcements, and launch copy for models and features.
• Write for the camera: scripts and copy for motion videos, tutorials, interviews.
• Join creative launches: contribute to campaigns with your focus on words.
• Run the blog with SEO in mind: write and edit SEO articles that rank and are worth reading.
• Write inside the product: UX copy in Recraft Studio including onboarding and tooltips.
• Name things: help name new models and features and write the copy introducing them.
• Use Recraft Studio a lot: test models and write from first-hand experience.

Skills

Design background

Excellent written English

Experience with AI tools

Writing for product copy

Voice/tone development

Portfolio / published writing

Job description

Recraft, a graphic design research lab, is seeking a copywriter who writes with designer-level clarity and voice. You will own how Recraft sounds—from tone guidelines to button labels—and you’ll write launches, social posts, and tutorials.

You’ll work closely with design, product, and researchers to produce SEO-focused blog posts, in-product copy, and scripts for motion videos. If you love design and writing with opinion, join us.