Copy Lead

ThredUp; Oakland (CA); Hybrid; USD 130,000 - 157,000; Full time

Benefits offered by this job

4-day work week

Hybrid work environment

Stock options

Employee Stock Purchase Plan

Flexible PTO

Sabbatical

Parental leave

Health, dental, vision insurance

Job summary

ThredUp is hiring a Copy Lead to own the brand voice post-rebrand and to guide copy across site, emails, scripts, social, and campaigns. You’ll balance big-picture strategy with hands-on writing, editing, and collaboration with the design and product teams.

You’ll build a copy agent powered by AI to speed production, mentor contractors, and shape messaging frameworks while partnering with brand and creative to keep voice sharp and industry-leading.

Qualifications

• 6 to 9 years writing and editing for consumer brands.
• Portfolio showing a clear brand voice and campaign work.
• Editor and strategist with ownership of brand tone.
• Fluency with AI as a creative tool and workflow integration.
• Comfort working with designers in Figma and cross-functional teams.

Responsibilities

• Set editorial direction and own how ThredUp sounds across touchpoints.
• Write and edit copy for site, email, social, ads, packaging and campaigns.
• Shape concepts behind brand campaigns and initiatives with the creative team.
• Build and evolve the copy agent using AI to speed output and scale.
• Mentor freelancers and coordinate with product and design teams on UX copy.

Skills

Brand voice

Copywriting

Editing

AI fluency

Figma

Tools

Figma

Job description

About ThredUp

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world’s largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world’s leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry. Recognized on TIME Most Influential Companies of 2023, Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

How You Will Make An Impact

As ThredUp's Copy Lead, you'll own how ThredUp sounds, helping define the voice and tone post-rebrand and bringing that voice to life across every touchpoint. Equal parts writer and editor, you're at home in both big-picture strategy and hands-on craft. You'll lead editorial direction while writing and editing copy, and partner closely with the creative and brand team to shape campaigns and creative concepts. You'll build and own a copy agent that uses AI to speed up execution and scale what one person can produce.

In This Role You'll Get To:

• Set editorial direction and own how ThredUp sounds across every touchpoint, shaping voice, tone, and messaging post-rebrand, with room to grow into a broader voice for the brand over time. be the voice of the brand across the company
• Write and edit sharp, brand-right copy across all touch-points, from commercial scripts to site and email to social, paid advertising, packaging, in-product, and campaigns
• Shape the concepts behind brand campaigns and creative initiatives as a creative partner, bringing a point of view that pushes the creative work forward from first spark to final execution.
• Build, own, and evolve our copy agent, putting AI to work as leverage that keeps taste sharp and output fast
• Partner with the brand team and Creative Director to build the systems behind how ThredUp writes post-rebrand, from the voice and tone guide to messaging frameworks and the briefing and review process that keeps quality high as volume scales.
• Bring on, mentor, and manage a bench of copy contractors, flexing freelance support up or down
• Partner with the product team on UX and product copy, so every step of buying and selling is easy to follow and sounds like ThredUp

What We're Looking For:

• 6 to 9 years writing and editing for consumer brands, ideally in e-commerce, fashion, or retail
• A portfolio that shows a clear point of view and the taste to define a brand voice, backed by experience across short and long form, spanning brand and campaign work as well as promotional, marketing, and transactional copy
• An editor and a strategist at heart who can define how ThredUp sounds, taking ownership of the brand’s voice and pushing both the work and the brand forward
• Fluency with AI as a creative tool, and excitement about building it into your workflow to work faster, sharpen ideas, and elevate the craft
• Sharp attention to detail and comfort working directly in Figma, making edits and addressing feedback in close partnership with designers
• A natural collaborator who works easily across brand, design, product, and growth, and brings out the best in the creative team
• Comfort with autonomy and ambiguity, and the ability to juggle multiple projects without dropping quality
• A finger on the pulse of fashion, culture, and resale, and the instinct to keep our copy feeling current and culturally sharp
• A passion for secondhand and sustainability, and belief in what resale can do for people and the planet
• Bonus points for UX or product writing experience, or for having managed freelancers or contractors before

What We Offer:

• 4-day work week, with Fridays off
• Hybrid work environment: 3 days in the office and 1 day remote each week
• Competitive salary (we leverage market data)
• Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards
• Employee stock purchase plan
• Flexible PTO (take the time you need) + 13 company holidays
• Paid Sabbatical after 3 years of full time employment
• Generous paid parental leave for new mothers and fathers
• Medical, dental, vision, 401k, life and disability insurance offered
• We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth

At ThredUp, your base pay is one part of your total compensation package. This role pays between $130K and $157K per year, and your actual base pay will depend on your skills, qualifications, experience, and location.

Many ThredUp employees also have the opportunity to own shares of ThredUp stock, ThredUp employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUp's Employee Stock Purchase Plan. Subject to eligibility requirements, you’ll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.

This role is not eligible for visa sponsorship.

We believe diversity, inclusion and belonging is key for our team

At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email [e-mail] the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.