Head of Copy & Narrative, AI-Driven Creative

Adobe; Los Angeles (CA); On-site; USD 200,000 - 290,000; Full time

Job summary

Adobe Creative seeks a visionary Head of Copy to define the copywriting and narrative standard across Adobe Creative’s campaigns and experiences. Build a world-class internal copywriting practice, guide language across campaigns, product narratives, and live moments, and establish AI-enabled workflows with strong human judgment.

You will lead a multidisciplinary writing team, shape voice and naming principles, and partner with Brand, Campaigns, and Design to deliver distinctive creative

Qualifications

• 15+ years of experience in copywriting, narrative, or multidisciplinary creative leadership.
• A world-class portfolio spanning campaigns, multi-platform copywriting, brand voice, product storytelling, and experiences.
• Significant experience as an Executive Creative Director, Global Head of Copy, Creative Director, Head Writer or equivalent.
• Meaningful industry recognition through Cannes Lions, D&AD, The One Show, Clios or equivalent.
• A track record of building language and narratives for iconic global brands.
• Experience building and leading writing teams, not simply reviewing copy.

Responsibilities

• Set the Standard and Build the Practice – Define copywriting standards across Adobe Creative and establish a voice for AI-enabled workflows.
• Lead Writing Across the Work – Guide campaigns, product launches, and multi-platform language from concept to execution.
• Build a World-Class Writing Community – Recruit and grow a diverse team with strong feedback culture and growth paths.
• Advance AI-Native Writing – Define AI-enabled workflows while preserving human authorship and creative judgment.
• Represent Writing Across Adobe – Present language decisions to executives and ensure cross-functional alignment.

Skills

Copywriting leadership

Executive leadership

Brand voice

AI writing

Job description

Adobe Creative seeks a visionary Head of Copy to define the copywriting and narrative standard across Adobe Creative’s campaigns and experiences. Build a world-class internal copywriting practice, guide language across campaigns, product narratives, and live moments, and establish AI-enabled workflows with strong human judgment.

You will lead a multidisciplinary writing team, shape voice and naming principles, and partner with Brand, Campaigns, and Design to deliver distinctive creative