Brand & Content Strategy Lead - AI-Driven Growth

DWYER INSTRUMENTS, LLC; Indiana (PA); Hybrid; USD 140,000 - 200,000; Full time

Job summary

DWYER INSTRUMENTS, LLC is seeking a strategic, commercially minded leader to craft and execute the corporate brand and content strategy. The role will align branding, messaging, and external narratives with senior leadership and the Director, Corporate Marketing.

The ideal candidate blends strong brand stewardship with storytelling excellence, scales content programs through AI-enabled tools, and drives enterprise-level impact across communications, investor relations, and commercial marketing.

Qualifications

• Significant, demonstrable experience in driving brand strategy, content marketing, corporate marketing, or related disciplines in a B2B environment.
• Proven experience developing and managing corporate brands within growth-stage, global, or enterprise organizations.
• Demonstrated success building content strategies and external engagement programs that support business objectives.
• Experience effectively partnering with senior executives and cross-functional stakeholders.
• Strong understanding of corporate messaging, reputation management, and stakeholder communications.
• Exceptional writing, storytelling, and editorial leadership skills.
• Hands-on experience using AI-enabled tools and automation to scale content or brand programs.

Responsibilities

• Own and evolve the brand architecture, positioning, and identity system across external touchpoints.
• Develop and execute external content strategy across owned, earned, and shared channels.
• Translate messaging frameworks into narrative platforms and storytelling themes.
• Establish content governance, editorial planning, and performance measurement frameworks.
• Champion adoption of AI-enabled tools and automated workflows within brand production.
• Coordinate with Marketing, Communications, Product Marketing, HR, and Leadership for integrated delivery.
• Support corporate readiness initiatives and executive communications.

Skills

Brand strategy

Content marketing

Corporate communications

Storytelling

Executive communications

AI & automation fluency

Stakeholder management

Cross-functional leadership

Tools

AI-enabled tools

Job description

DWYER INSTRUMENTS, LLC is seeking a strategic, commercially minded leader to craft and execute the corporate brand and content strategy. The role will align branding, messaging, and external narratives with senior leadership and the Director, Corporate Marketing.

The ideal candidate blends strong brand stewardship with storytelling excellence, scales content programs through AI-enabled tools, and drives enterprise-level impact across communications, investor relations, and commercial marketing.