Director of Content & Brand - Remote AI-Driven Growth

Spear Education, LLC; Scottsdale (AZ); Hybrid; USD 130,000 - 140,000; Full time

Benefits offered by this job

Medical and dental coverage

Flexible Time Off

Paid holidays

Job summary

Spear Education is seeking a Director of Content & Brand to lead how we tell our story, grow our organic presence, and turn expertise into multi-channel content. This senior player-coach role blends strategy, creation, and leadership, partnering with editorial, design and multimedia teams.

You will craft a cohesive content roadmap, drive editorial priorities, and maintain a strong brand voice while leveraging AI-enabled workflows and GEO/AEO strategies to accelerate growth.

Qualifications

• 8+ years of experience across content strategy, content marketing, brand, organic growth or related disciplines.
• Experience leading content and creative strategy while remaining highly hands-on.
• Exceptional writing, editing and storytelling skills.
• A strong portfolio demonstrating your own work across multiple content types.
• Demonstrated ability to build and execute a cohesive content strategy tied to business outcomes.

Responsibilities

• Own and evolve Spear's content strategy across the customer journey from awareness to product adoption and sales.
• Set editorial priorities and translate objectives into a cohesive content roadmap.
• Write and edit high-impact content across formats including website copy, thought leadership and campaigns.
• Partner with subject matter experts to uncover ideas and stories and turn them into compelling content.
• Build a connected content ecosystem across topics, formats, audiences and channels.

Skills

Content strategy

Brand leadership

Editorial writing

Team leadership

Hands-on content creation

AI tools experience

Claude proficiency

Tools

Claude

Job description

Spear Education is seeking a Director of Content & Brand to lead how we tell our story, grow our organic presence, and turn expertise into multi-channel content. This senior player-coach role blends strategy, creation, and leadership, partnering with editorial, design and multimedia teams.

You will craft a cohesive content roadmap, drive editorial priorities, and maintain a strong brand voice while leveraging AI-enabled workflows and GEO/AEO strategies to accelerate growth.