Brand Strategy Director: AI-Forward Growth & Narrative

workiva; United States; On-site; USD 150,000 - 190,000; Full time

Job summary

Workiva is seeking a Director of Brand Strategy to architect our brand's growth across the enterprise. You will bridge market intelligence and execution, shaping global brand strategy, narrative, campaigns, media and measurement for CFOs, CIOs, and other C‑suite buyers.

You will lead a team, manage agencies, own governance, and drive a category-defining brand in an AI-embedded marketing landscape.

Qualifications

• 10+ years in brand strategy, integrated marketing strategy, or enterprise campaign strategy.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Define and evolve brand strategy, positioning, and narrative across touchpoints.
• Define brand architecture, naming, and product portfolio branding.
• Oversee brand campaigns, measurements, and governance standards.
• Build and own brand measurement architecture and executive reporting.
• Lead and develop a high-performance brand team and manage agencies.

Skills

Brand strategy

Team leadership

Enterprise marketing

Stakeholder influence

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Workiva is seeking a Director of Brand Strategy to architect our brand's growth across the enterprise. You will bridge market intelligence and execution, shaping global brand strategy, narrative, campaigns, media and measurement for CFOs, CIOs, and other C‑suite buyers.

You will lead a team, manage agencies, own governance, and drive a category-defining brand in an AI-embedded marketing landscape.