Senior Brand & Content Strategy Lead — Remote

Dwyer Instruments, PTY; Tulsa (OK); Remote; USD 140,000 - 210,000; Full time

Job summary

Dwyer Instruments, PTY seeks a strategic Brand and Content Strategy leader to shape the company’s external narrative and brand architecture across channels. The role partners with executive leadership to translate messaging priorities into scalable content programs and channel execution.

The position emphasizes AI-enabled content workflows, enterprise-scale communications, and collaboration with Corporate Marketing and Communications to drive visibility and stakeholder engagement while

Qualifications

• Significant, demonstrable experience in driving brand strategy, content marketing, corporate marketing, corporate communications, or related disciplines in a B2B environment and of launching, scaling and delivering measurably impactful programs.
• Proven experience developing and managing corporate brands within growth-stage, global, or enterprise organizations.
• Demonstrated success building content strategies and external engagement programs that support business objectives.
• Experience effectively partnering with senior executives and cross-functional stakeholders.
• Strong understanding of corporate messaging, reputation management, and stakeholder communications.
• Exceptional writing, storytelling, and editorial leadership skills.
• Experience supporting organizations through major corporate milestones and business transformation initiatives.
• Experience managing agencies, creative vendors, and distributed teams.
• Hands-on experience using AI-enabled tools and automation to scale content or brand programs, and a track record of driving that adoption within a team.

Responsibilities

• Own and evolve the company's brand architecture, positioning, and identity system.
• Develop and maintain brand standards, governance frameworks, templates, and brand enablement across the organization.
• Ensure consistent application of brand identity, messaging, and visual standards across all external touchpoints.
• Act as the steward of the corporate brand, driving alignment across functions, regions, and business units.
• Develop and execute the company's external content strategy across owned, earned, and shared channels, supporting corporate narrative and priorities set by the Director, Corporate Marketing, building those channels and programs as required.
• Translate corporate messaging frameworks, owned by the Director, Corporate Marketing, into narrative platforms and strategic storytelling themes for brand and content programs.
• Create compelling content that strengthens brand awareness, market differentiation, and stakeholder engagement, and drive continuous improvement in channel effectiveness and engagement.
• Establish content governance, editorial planning, and performance measurement frameworks, and identify opportunities to elevate executive and corporate narratives through integrated content programs.
• Champion the adoption of AI-enabled tools and workflows across brand and content programs, treating new technology as a lever for speed, quality, and scale rather than a risk to manage.
• Partner closely with the Marketing Services team, who own creative and content execution, to embed new tools, technologies, and automated workflows directly into day-to-day brand production without proportional growth in headcount or spend.
• Support execution of the corporate marketing acquisition integration playbook, owned by the Director, Corporate Marketing, including partnering across Marketing, Communications, Product Marketing, HR, and Leadership teams to ensure coordinated delivery.
• Ensure corporate marketing initiatives are effectively integrated across communications, brand, public affairs, and stakeholder engagement programs.
• Establish processes, operating models, and performance metrics that mature organizational delivery against strategic objectives.
• Partner across Marketing, Communications, Product Marketing, HR, and Leadership teams to ensure coordinated execution.
• Partner closely with the Corporate Communications lead to maintain consistency between internal and external messaging and brand expression.
• Support the development of external executive communications, corporate announcements, reputation-building initiatives, and key organizational messaging.
• Own corporate "About Us" content and narrative across web and external materials, ensuring alignment with brand and content strategy.
• Align brand strategy with broader corporate reputation and commercial stakeholder engagement objectives.
• Support senior leadership on strategic corporate readiness initiatives.
• Draft and produce communications materials and stakeholder engagement assets in support of corporate readiness initiatives owned by the Director, Corporate Marketing.
• Partner with Communications, Finance, Legal, and external advisors to ensure messaging is aligned, coordinated, and compliant with evolving business requirements.
• Lead, align goals and deliverables, and develop a growing team of direct reports.
• Manage brand specialist contractors, creative partners, agencies, and strategic vendors.
• Foster a high-performing, collaborative culture focused on quality, innovation, and measurable business impact.

Job description

Dwyer Instruments, PTY seeks a strategic Brand and Content Strategy leader to shape the company’s external narrative and brand architecture across channels. The role partners with executive leadership to translate messaging priorities into scalable content programs and channel execution.

The position emphasizes AI-enabled content workflows, enterprise-scale communications, and collaboration with Corporate Marketing and Communications to drive visibility and stakeholder engagement while