Brand & Content Marketing Lead

Automated Financial Systems, LLC; Exton (PA); Hybrid; USD 95,000 - 130,000; Full time

Job summary

Automated Financial Systems, LLC is seeking a Senior Manager to own our brand identity, content strategy, and organic presence across channels. You will publish content, manage brand standards, and coordinate PR in a FFIEC-regulated environment to ensure accuracy and regulatory alignment.

Collaborate with Demand Generation, Product Marketing, and Sales to align messaging, drive inbound pipeline, and produce assets such as blogs, whitepapers, case studies, and social content at scale.

Qualifications

• 5+ years of content marketing, brand, or communications in B2B SaaS or enterprise technology
• Exceptional writing and editing skills across formats
• Hands-on experience using AI tools (ChatGPT, Claude, Jasper) to scale content production
• Working knowledge of SEO principles and content performance measurement tools
• Experience managing PR and media relationships
• Experience building or maintaining brand standards across assets and channels
• Bachelor's degree in marketing, communications, journalism, or related field
• Familiarity with banking/financial services or regulated technology market

Responsibilities

• Build and run an AI-native content engine capable of producing high-quality thought leadership, product content, and demand-supporting assets at consistent velocity
• Own website copy and on-page SEO in close partnership with the Demand Generation team — ensuring content drives organic traffic and supports inbound pipeline
• Manage the LinkedIn content calendar and grow AFS's organic social presence among commercial lending decision-makers
• Produce whitepapers, guides, case studies, video scripts, and blog content that educate the market and support the funnel at every stage
• Lead PR and media relations — place AFS in relevant banking industry publications, manage press releases, and build relationships with trade media
• Own and steward AFS brand standards, voice, and visual consistency across all internal and external assets
• Create and manage nurture email content in close partnership with the Demand Generation team
• Support product marketing with content execution for product launch campaigns, including collateral production and sales enablement asset creation
• Track content performance using SEO and engagement metrics — report on organic reach, content-influenced pipeline, and traffic trends to the CBIO
• Build and maintain an editorial calendar aligned to demand generation programs, product launches, conference calendar, and market events

Skills

Content marketing

Brand management

Editing & writing

AI content tools

SEO fundamentals

PR & media relations

Education

Bachelor's degree in marketing, communications, journalism

Tools

Google Search Console

Ahrefs

Job description

Automated Financial Systems, LLC is seeking a Senior Manager to own our brand identity, content strategy, and organic presence across channels. You will publish content, manage brand standards, and coordinate PR in a FFIEC-regulated environment to ensure accuracy and regulatory alignment.

Collaborate with Demand Generation, Product Marketing, and Sales to align messaging, drive inbound pipeline, and produce assets such as blogs, whitepapers, case studies, and social content at scale.